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Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. engages in the manufacture, marketing, and sale of tires in Turkey and internationally. The company offers tires for radial, passenger car, agricultural and construction machinery, pickup truck, minibus, truck, and bus under the Bridgestone, Lassa, Dayton, Firestone, and Kinesis brand name; tire coating services under the Bandag brand name; and vehicle maintenance services. It provides digital fleet services through Filofix road assistance mobile application and fleet services under the Probox, Mobilfix, and Propratik brands. The company offers its products and services through its stores and e-commerce platform under Tires.com.tr name. The company was formerly known as Lassa Lastik Sanayi ve Ticaret A.S. and changed its name to Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. in 1988. Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret A.S. was incorporated in 1974 and is headquartered in Istanbul, Turkey.