Apple Inc (AAPL)

NASDAQ
Currency in USD
201.00
+4.42(+2.25%)
Closed·
Pre Market
200.87-0.13(-0.06%)
·
AAPL Scorecard
Full Analysis
Management has been aggressively buying back shares
AAPL is included in our AI-picked strategies. See how they work
Fair Value
Day's Range
196.86201.70
52 wk Range
169.21260.10
Key Statistics
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Prev. Close
201
Open
198.24
Day's Range
196.86-201.7
52 wk Range
169.21-260.1
Volume
96.81M
Average Volume (3m)
61.6M
1-Year Change
-3.13%
Book Value / Share
4.45
Fair Value
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Fair Value Upside
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AAPL Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
228.85
Upside
+13.86%
Members' Sentiments
Bearish
Bullish
ProTips
Has raised its dividend for 13 consecutive years

Apple Inc News & Analysis

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Apple Company Profile

Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories worldwide. The company offers iPhone, a line of smartphones; Mac, a line of personal computers; iPad, a line of multi-purpose tablets; and wearables, home, and accessories comprising AirPods, Apple TV, Apple Watch, Beats products, and HomePod. It also provides AppleCare support and cloud services; and operates various platforms, including the App Store that allow customers to discover and download applications and digital content, such as books, music, video, games, and podcasts, as well as advertising services include third-party licensing arrangements and its own advertising platforms. In addition, the company offers various subscription-based services, such as Apple Arcade, a game subscription service; Apple Fitness+, a personalized fitness service; Apple Music, which offers users a curated listening experience with on-demand radio stations; Apple News+, a subscription news and magazine service; Apple TV+, which offers exclusive original content; Apple Card, a co-branded credit card; and Apple Pay, a cashless payment service, as well as licenses its intellectual property. The company serves consumers, and small and mid-sized businesses; and the education, enterprise, and government markets. It distributes third-party applications for its products through the App Store. The company also sells its products through its retail and online stores, and direct sales force; and third-party cellular network carriers, wholesalers, retailers, and resellers. Apple Inc. was founded in 1976 and is headquartered in Cupertino, California.

Apple Inc SWOT Analysis


AI Integration Push
Explore Apple's strategic focus on AI, including "Apple Intelligence" and its potential impact on future device upgrades and service enhancements
China Market Challenges
Delve into Apple's declining market share in China, a crucial growth market, and the implications for the company's global strategy
Financial Health
Learn about Apple's robust financial performance, with projected revenue growth to $478 billion by 2027 and a strong gross profit margin of 46.52%
Analyst Perspectives
Discover varied analyst views on Apple's stock, with price targets ranging from $167 to $275, reflecting mixed outlooks on the company's future
Read full SWOT analysis

Apple Inc Earnings Call Summary for Q2/2025

  • Apple Q1 2025 EPS of $1.65 beat $1.61 forecast; revenue of $95.36B exceeded $94.22B estimate; stock fell 3.91% after-hours to $204.97
  • Services revenue hit all-time high of $26.6B; company expects low to mid-single digit revenue growth for June quarter
  • Apple announced significant U.S. investment plans; launched iPhone 16e and new MacBook Air amid focus on AI capabilities
  • Gross margin at 47.1%; net income $24.8B; operating cash flow $24B; maintained 14-year dividend streak
  • CEO emphasized innovation commitment; CFO noted over 1B paid subscriptions; analysts maintain bullish outlook with Buy consensus
Last Updated: 01/05/2025, 23:18
Read Full Transcript

Compare AAPL to Peers and Sector

Metrics to compare
AAPL
Peers
Sector
Relationship
P/E Ratio
30.9x14.6x11.3x
PEG Ratio
−98.160.330.01
Price/Book
44.9x1.5x2.4x
Price / LTM Sales
7.5x0.8x2.0x
Upside (Analyst Target)
15.7%13.1%24.7%
Fair Value Upside
Unlock23.7%8.5%Unlock

Analyst Ratings

26 Buy
17 Hold
3 Sell
Ratings:
46 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 228.85
(+13.86% Upside)

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 6.43%
Dividend Yield
0.52%
Industry Median 0.50%
Annualised payout
1.04
Paid quarterly
5-Years Growth
+5.37%
Growth Streak

Earnings

Latest Release
May 01, 2025
EPS / Forecast
1.65 / 1.61
Revenue / Forecast
95.36B / 94.22B
EPS Revisions
Last 90 days

Apple (AAPL) Income Statement & Profits

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FAQ

What Is the Apple (AAPL) Share Price Today?

The live Apple share price today is 201.00.

What Stock Exchange Does Apple (AAPL) Trade On?

Apple is listed and trades on the Nasdaq Stock Exchange stock exchange.

What Is the Ticker (Stock Symbol) for Apple?

The stock symbol (also called a 'ticker') for Apple is "AAPL."

Does Apple Pay Dividends? What’s The Current AAPL Dividend Yield?

Yes, AAPL Pays Dividends to its Shareholders. The current Apple dividend yield is 0.52%.

What Is the Current Apple Market Cap?

As of today, Apple market capitalisation is 3.00T.

What Is Apple's (AAPL) Earnings Per Share (TTM)?

The Apple EPS 6.43 (Trailing Twelve Months).

When Is the Next Apple Earnings Date?

Apple's next earnings report will be released on 22 Jul 2025.

Is AAPL a Buy or Sell From a Technical Analyst Perspective?

Based on today's Apple moving averages and other technical indicators, the daily buy/sell signal is Neutral.

How Many Times Has Apple Stock Split?

Apple has split 5 times. (See the AAPL stock split history page for full effective split date and price information.)

How Many Employees Does Apple Have?

Apple currently has 164000 employees.

What is the current trading status of Apple (AAPL)?

As of 23 Jun 2025, Apple (AAPL) is trading at a price of 201.00, with a previous close of 201.00. The stock has fluctuated within a day range of 196.86 to 201.70, while its 52-week range spans from 169.21 to 260.10.

What Is Apple (AAPL) Price Target According to Analysts?

The average 12-month price target for Apple is USD228.85325, with a high estimate of USD300 and a low estimate of USD170.62. 26 analysts recommend buying the stock, while 3 suggest selling, leading to an overall rating of Buy. The stock has an +13.86% Upside potential.
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