NIKE, Inc., together with its subsidiaries, engages in the design, development, marketing, and sale of athletic footwear, apparel, equipment, accessories, and services worldwide. The company provides athletic and casual footwear, apparel, and accessories under the NIKE, Jumpman, Converse, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also sells a line of performance equipment and accessories comprising bags, sport balls, socks, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities under the NIKE brand; and various plastic products to other manufacturers. In addition, the company markets apparel with licensed college and professional team, and league logos, as well as sells sports apparel; licenses unaffiliated parties to manufacture and sell apparel, digital devices, and applications and other equipment for sports activities under NIKE-owned trademarks; and operates digital platforms, including fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other retail accounts through NIKE-owned retail stores, digital platforms, independent distributors, licensees, and sales representatives. The company was founded in 1964 and is headquartered in Beaverton, Oregon.
Turnaround Tactics | NIKE's strategic initiatives to revitalize its brand amid declining revenues and inventory challenges, focusing on product innovation and market positioning |
Financial Forecast | Analysts project revenue decline for FY25, with estimates ranging from $45.7B to $46.6B. EPS expectations vary widely, reflecting uncertainty in turnaround efforts |
Competitive Edge | Despite challenges, NIKE's brand strength and global presence remain key advantages. The company aims to outpace market growth, targeting a ~7% CAGR through 2028 |
Analyst Perspectives | Price targets range from $70 to $115, with an average around $86. Opinions vary from Neutral to Buy, reflecting mixed views on NIKE's recovery potential |
Metrics to compare | NKE | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipNKEPeersSector | |
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P/E Ratio | 18.8x | −0.4x | 10.4x | |
PEG Ratio | −1.67 | 0.09 | 0.02 | |
Price/Book | 6.1x | 3.1x | 1.4x | |
Price / LTM Sales | 1.8x | 1.0x | 0.9x | |
Upside (Analyst Target) | 26.4% | 59.1% | 28.5% | |
Fair Value Upside | Unlock | 27.0% | 11.0% | Unlock |