Bakkt Holdings, Inc. operates technology that connects the digital economy by offering a platform for crypto and redeeming loyalty points. It enables its clients to deliver new opportunities to their customers through an interactive web experience or application programming interfaces (API) solutions that unlock crypto and drive loyalty. It is focused on providing Custody, Crypto Connect, Crypto Rewards and Crypto Payouts. Its platform provides consumers, businesses and institutions with the ability to buy, sell and store crypto in a simple, intuitive digital experience accessed via APIs or embedded web experience. It is in the process of enabling clients of all sizes to offer loyalty and rewards to their customers in the form of crypto, either by earning crypto rewards, or by redeeming existing reward currencies, such as points or miles, into crypto. Its redemption solutions span a variety of rewards categories, including merchandise, gift cards and digital experiences.