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Purple Innovation Inc (PRPL)
Assess today's live Purple Innovation Inc (PRPL) share price, performance and insights using our live NASDAQ: PRPL stock exchange data.
Analyse the historical data and Purple Innovation Inc share price performance charts on this page. Our technical summary section provides analysis on Purple Innovation share price buy/sell indicators using real-time data (or discuss the Purple Innovation (PRPL) stock price today with other investors in the Purple Innovation NASDAQ share price and sentiment chat forum).
Use the dropdown to select a relevant stock exchange for the current NASDAQ PRPL share price (ISIN: US74640Y1064) to enhance your trading decisions with our free investment tools and resources.
What Is the Purple Innovation Inc Share Price Today?
The Purple Innovation share price today is 0.701.
What Is the Stock Symbol for Purple Innovation Inc
The stock symbol (or 'ticker') for Purple Innovation Inc is "PRPL."
What Stock Exchange Does Purple Innovation Inc Trade On?
Purple Innovation Inc is listed and trades on the NASDAQ stock exchange.
Is Purple Innovation Inc a Good Stock to Buy?
Determining whether Purple Innovation Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, investors can sign up to InvestingPro, where they can assess share price, fair value and other essential metrics.
Analyse the historical data and Purple Innovation Inc share price performance charts on this page. Our technical summary section provides analysis on Purple Innovation share price buy/sell indicators using real-time data (or discuss the Purple Innovation (PRPL) stock price today with other investors in the Purple Innovation NASDAQ share price and sentiment chat forum).
Use the dropdown to select a relevant stock exchange for the current NASDAQ PRPL share price (ISIN: US74640Y1064) to enhance your trading decisions with our free investment tools and resources.
What Is the Purple Innovation Inc Share Price Today?
The Purple Innovation share price today is 0.701.
What Is the Stock Symbol for Purple Innovation Inc
The stock symbol (or 'ticker') for Purple Innovation Inc is "PRPL."
What Stock Exchange Does Purple Innovation Inc Trade On?
Purple Innovation Inc is listed and trades on the NASDAQ stock exchange.
Is Purple Innovation Inc a Good Stock to Buy?
Determining whether Purple Innovation Inc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, investors can sign up to InvestingPro, where they can assess share price, fair value and other essential metrics.
NASDAQ
Currency in USD
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
0.700
0.731
52 wk Range
0.560
1.290
PRPL is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
0.7000.731
52 wk Range
0.5601.290
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
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N/A
(N/A)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
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N/A
(N/A)
Dividends Payment Streak
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Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
PRPL Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Price Target
2.533
Upside
+261.39%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Quickly burning through cash
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell
Purple Innovation Company Profile
Purple Innovation, Inc. designs, manufactures, and sells sleep and other products in the United States and internationally. It offers mattresses, pillows, sheets, waterproof mattress protectors, bases, and seat cushions, as well as blankets and duvets. The company markets and sells its products through its direct-to-consumer e-commerce channels, retail brick-and-mortar wholesale partners, third-party online retailers, and Purple showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Purple Innovation Inc Earnings Call Summary for Q3/2025
- Purple Innovation reported Q3 2025 revenue of $118.8 million (slight YoY increase) with improved gross margin of 42.8%, though still posting $8.6 million adjusted net loss.
- Adjusted EBITDA turned positive at $200,000, reversing a $6.4 million loss from previous year; stock rose 3.89% to $0.828 in aftermarket trading.
- Company expanded retail partnerships and showroom profitability while successfully launching new products including Rejuvenate 2.0 and Grid Cloud Pillow.
- Management set FY2025 revenue guidance between $465-485 million with adjusted EBITDA of break-even to $10 million positive, forecasting positive cash generation in 2026.
- CEO Rob DeMartini expressed optimism about sustaining gross margins above 40% despite expecting 'flattish overall category results' in the mattress market.
Last Updated: 04/11/2025, 22:36
Read Full TranscriptCompare PRPL to Peers and Sector
Metrics to compare | PRPL | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipPRPLPeersSector | |
|---|---|---|---|---|
P/E Ratio | −1.3x | −2.5x | 10.9x | |
PEG Ratio | −0.03 | 0.00 | 0.02 | |
Price/Book | −2.8x | 1.1x | 1.4x | |
Price / LTM Sales | 0.2x | 0.1x | 1.0x | |
Upside (Analyst Target) | 128.2% | −0.2% | 23.4% | |
Fair Value Upside | Unlock | 15.2% | 10.2% | Unlock |
Analyst Ratings
2 Buy
3 Hold
0 Sell
Ratings:
5 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 2.533
(+261.39% Upside)
Earnings
Latest Release
Nov 04, 2025
EPS / Forecast
-0.08 / -0.09
Revenue / Forecast
118.76M / 123.21M
People Also Watch
FAQ
What Is the Purple Innovation (PRPL) Share Price Today?
The live Purple Innovation share price today is 0.701
What Stock Exchange Does Purple Innovation (PRPL) Trade On?
Purple Innovation is listed and trades on the Nasdaq Stock Exchange.
What Is the Ticker (Stock Symbol) for Purple Innovation?
The stock symbol (also called a 'ticker') for Purple Innovation is "PRPL."
What Is the Current Purple Innovation Market Cap?
As of today, Purple Innovation market capitalisation is 76.00M.
What Is Purple Innovation's (PRPL) Earnings Per Share (TTM)?
The Purple Innovation EPS is currently -0.53 (Trailing Twelve Months).
When Is the Next Purple Innovation Earnings Date?
Purple Innovation's next earnings report will be released on 12 Mar 2026.
Is PRPL a Buy or Sell From a Technical Analyst Perspective?
Based on today's Purple Innovation moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.
How Many Times Has Purple Innovation Stock Split?
Purple Innovation has split 0 times. (See the PRPL stock split history page for full effective split date and price information.)
How Many Employees Does Purple Innovation Have?
Purple Innovation has 1200 employees.
What is the current trading status of Purple Innovation (PRPL)?
As of 24 Dec 2025, Purple Innovation (PRPL) is trading at a price of 0.701, with a previous close of 0.701. The stock has fluctuated within a day range of 0.700 to 0.731, while its 52-week range spans from 0.560 to 1.290.
What Is Purple Innovation (PRPL) Price Target According to Analysts?
The average 12-month price target for Purple Innovation is USD2.53333, with a high estimate of USD5 and a low estimate of USD1. 2 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +261.39% Upside potential.
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Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
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