Upsellon Brands Holdings Ltd (UPSL)

Currency in ILS
116.7
-7.4(-5.96%)
Closed·
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Fair Value
Day's Range
114.2124.1
52 wk Range
51.4168.8
Key Statistics
Bid/Ask
113.20 / 117.90
Prev. Close
124.1
Open
124.1
Day's Range
114.2-124.1
52 wk Range
51.4-168.8
Volume
23.8K
Average Volume (3m)
43.41K
1-Year Change
100.1715%
Fair Value
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Fair Value Upside
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UPSL Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Analysts Sentiment
Currently not supported.
Members' Sentiments
Bearish
Bullish
ProTips
High return over the last year

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate

Earnings

Latest Release
15/04/2026
EPS / Forecast
-0.05 / --
Revenue / Forecast
6.78M / --
EPS Revisions
Last 90 days

Compare UPSL to Peers and Sector

Metrics to compare
UPSL
Peers
Sector
Relationship
P/E Ratio
−4.6x−1.5x5.1x
PEG Ratio
1.980.020.00
Price/Book
2.6x1.4x1.1x
Price / LTM Sales
0.7x1.7x1.4x
Upside (Analyst Target)
-75.2%32.7%
Fair Value Upside
Unlock−9.5%7.9%Unlock

Upsellon Brands Holdings Ltd engages in acquisition, marketing, and improvement of private labels, products, and virtual stores that operate under amazon's trading platform in Israel. The company also develops and markets various software products and support services designed for Amazon, as well as consulting and appeal services for amazon accounts. Its private labels include in the field of home and garden products; and operates a virtual store user account that markets a private label in the category of household and kitchen wear in the United States, Mexico, and Canada under the Wayfair brand. In addition, its automated sourcing machine scans products, leads, keywords, and more to create proprietary database; and technology scans and build markets from seed products and key products. Upsellon Brands Holdings Ltd was formerly known as Chiron Refineries Ltd and changed its name to Upsellon Brands Holdings Ltd in January 2020. The company was incorporated in 1993 and is headquartered in Bnei Brak, Israel.

Employees
5
Market
Israel

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
38.32K0.18%44.72K
Other Institutional Investors
0.000.00%0.00
Public Companies & Retail Investors
21.39M99.82%24.96M
Total
21.42M100.00%25M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Ayalon Mutual Funds Ltd.0.18%38,32245
Ayalon Mutual Funds Ltd. - Target (1B) 90/10 IL0.18%38,32245

FAQ

What Is the Upsellon Brands Holdings (Tel Aviv: UPSL) Share Price Today?

The Upsellon Brands Holdings stock price today is 116.7 ILS.

What Stock Exchange Does Upsellon Brands Holdings (UPSL) Trade On?

Upsellon Brands Holdings is listed and trades on the Tel Aviv Stock Exchange.

What Is the Ticker (Stock Symbol) for Upsellon Brands Holdings?

The stock symbol (also called a 'ticker') for Upsellon Brands Holdings is "UPSL."

What Is the Current Upsellon Brands Holdings Market Capitalisation?

As of today, Upsellon Brands Holdings (Tel Aviv: UPSL) market cap is 25.0M ILS.

What Is Upsellon Brands Holdings's (UPSL) Earnings Per Share (TTM)?

The Upsellon Brands Holdings EPS is currently -0.1 (Trailing Twelve Months).

Is UPSL a Buy or Sell From a Technical Analyst Perspective?

Based on today's Upsellon Brands Holdings moving averages and other technical indicators, the daily buy/sell signal for UPSL stock is Strong Sell.

How Many Times Has Upsellon Brands Holdings Stock Split?

Upsellon Brands Holdings has split 7 times. (See the UPSL stock split history page for full effective split date and price information.)

How Many Employees Does Upsellon Brands Holdings Have?

Upsellon Brands Holdings has 5 employees, based on their latest Companies House report.

What is the current trading status of Upsellon Brands Holdings (Tel Aviv: UPSL)?

As of 11/07/2026, Upsellon Brands Holdings (UPSL) is trading at a share price of 116.7 ILS, with a previous close of 124.1 ILS. The stock has fluctuated within a day range of 114.2 ILS to 124.1 ILS, while its 52-week range spans from 51.4 ILS to 168.8 ILS.
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