Betfair Group Limited provides various sports betting and gaming products in the United Kingdom and internationally. The company operates through Betfair Excl. US and Betfair US segments. Its products include Betting Exchange that enable its customers to bet against each other by backing or laying outcomes at prices they determine; and Sportsbook, a fixed-odds sportsbook where customers bet directly against Betfair on sporting outcomes. The company also offers a range of gaming products, including casino, arcade, poker, bingo, and exchange games; and online horseracing betting services, as well as online casino services. In addition, it engages in operating a trust; publishing and intellectual property licensing activities; the provision of data centre and support, and spread betting services; marketing activities; research and development activities; and property holding activities. Betfair Group Limited was formerly known as Betfair Group plc and changed its name to Betfair Group PLC in February 2016. The company was founded in 1999 and is headquartered in London, the United Kingdom. As of February 2, 2016, Betfair Group Limited operates as a subsidiary of Paddy Power plc.