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Adidas AG (ADSGn)
Track today's live Adidas (ADSGn) share price, performance and key data on this page with our current Xetra:ADSGn stock exchange information. Analyse interactive charts and historical data, check technical buy and sell signals in real time, and follow the Adidas share price on the Xetra exchange. Use the dropdown to switch exchange for the ADSGn share price, head to our technical summary section, which provides analysis on Adidas share price buy/sell indicators using real-time data (or discuss the Adidas (ADSGn) stock price today with other investors in the Adidas ETR share price and sentiment chat forum).
Use the dropdown to select a relevant stock exchange for the current ETR:ADSGn share price (ISIN: DE000A1EWWW0) to enhance your trading decisions with our free investment tools and resources.
What Is the Adidas AG Share Price Today?
The Adidas share price today is 154.45.
What Is the Stock Symbol for Adidas AG
The stock symbol (or 'ticker') for Adidas AG is "ADSGn."
What Stock Exchange Does Adidas AG Trade On?
Adidas AG is listed and trades on the Xetra stock exchange.
Is Adidas AG a Good Stock to Buy?
Determining whether Adidas (or any stock) is a good buy requires comprehensive market analysis. To evaluate its potential, investors can sign up to InvestingPro, where they can assess share price, fair value and more than 1,200 other metrics.
Use the dropdown to select a relevant stock exchange for the current ETR:ADSGn share price (ISIN: DE000A1EWWW0) to enhance your trading decisions with our free investment tools and resources.
What Is the Adidas AG Share Price Today?
The Adidas share price today is 154.45.
What Is the Stock Symbol for Adidas AG
The stock symbol (or 'ticker') for Adidas AG is "ADSGn."
What Stock Exchange Does Adidas AG Trade On?
Adidas AG is listed and trades on the Xetra stock exchange.
Is Adidas AG a Good Stock to Buy?
Determining whether Adidas (or any stock) is a good buy requires comprehensive market analysis. To evaluate its potential, investors can sign up to InvestingPro, where they can assess share price, fair value and more than 1,200 other metrics.
Real-time derived
Symbol | Exchange | Currency | |||
|---|---|---|---|---|---|
| ADSGn | · | Derived | · | EUR | |
| 0OLD | · | London | · | EUR | |
| ADSGn | · | Xetra | · | EUR | |
| ADSGn | · | Switzerland | · | CHF | |
| ADSGn | · | Milan | · | EUR | |
| ADSGn | · | Vienna | · | EUR | |
| ADSG | · | Budapest | · | HUF | |
| ADSP | · | Warsaw | · | PLN | |
| ADS | · | Bucharest | · | RON | |
| ADSN | · | Mexico | · | MXN | |
| ADDDF | · | OTC Markets | · | USD | |
| ADDYY | · | OTC Markets | · | USD | |
| ADSGn | · | Frankfurt | · | EUR | |
| ADSGn | · | TradeGate | · | EUR | |
| ADSd | · | BATS Europe | · | EUR | |
| ADSGn | · | Dusseldorf | · | EUR | |
| ADSGn | · | Hamburg | · | EUR | |
| ADSN | · | BIVA | · | MXN |
Currency in EUR
154.45
+3.45(+2.28%)
Closed·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
151.50
154.65
52 wk Range
129.95
196.40
ADSGn is not included in our AI-picked strategies. See which stocks are.
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
151.50154.65
52 wk Range
129.95196.40
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
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UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(1.81%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Book Value / Share
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(1.81%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
ADSGn Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Strong Sell
Price Target
202.72
Upside
+31.25%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
Trading at a high P/E ratio relative to near-term earnings growth
Germany shares mixed at close of trade; DAX up 0.27%- Investing.com
Germany shares mixed at close of trade; DAX up 0.14%- Investing.com
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Buy
Moving Averages
Sell
Analyst Ratings
22 Buy
8 Hold
0 Sell
Ratings:
30 analysts
Overall Consensus
Buy
Analysts 12-Month Price Target:
Average 202.72
(+31.25% Upside)
Adidas AG Earnings Call Summary for Q2/2026
- adidas posted record Q2 sales of $6.74B (+14% currency-neutral), beating estimates by $160M, but EPS of $2.10 missed forecasts by 11.76%.
- Stock plunged 16% to $152.85 as investors focused on margin pressure from elevated marketing spend, which rose EUR 212M to support World Cup push.
- Company maintained full-year guidance of 9-10% revenue growth and EUR 2.3B EBIT, but signaled H2 growth will moderate to ~6% after World Cup boost.
- Footwear grew only 1% amid weak lifestyle segment and heavy discounting, while apparel surged 35%; management expects footwear rebound in Q4.
- CEO Gulden emphasized long-term brand momentum with strength in China, North America retail relationships, and upcoming September innovation showcase.
Last Updated: 30/07/2026, 16:08
Read Full TranscriptEarnings
Latest Release
30/07/2026
EPS / Forecast
2.10 / 2.38
Revenue / Forecast
6.74B / 6.58B
Compare ADSGn to Peers and Sector
Metrics to compare | ADSGn | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipADSGnPeersSector | |
|---|---|---|---|---|
P/E Ratio | 19.5x | 17.7x | 10.3x | |
PEG Ratio | 1.26 | 0.36 | 0.02 | |
Price/Book | 4.5x | 3.7x | 1.4x | |
Price / LTM Sales | 1.0x | 1.6x | 0.9x | |
Upside (Analyst Target) | 29.5% | 0.0% | 27.7% | |
Fair Value Upside | Unlock | 11.7% | 12.9% | Unlock |
adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.
Ownership
Ownership Overview
Top Holders
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FAQ
What Is the Adidas (Xetra: ADSGn) Share Price Today?
The Adidas stock price today is 154.45 EUR.
What Stock Exchange Does Adidas (ADSGn) Trade On?
Adidas is listed and trades on the Frankfurt Stock Exchange.
What Is the Ticker (Stock Symbol) for Adidas?
The stock symbol (also called a 'ticker') for Adidas is "ADSGn."
Does Adidas Pay Dividends? What’s The Current ADSGn Dividend Yield?
Yes, ADSGn Pays Dividends to its Shareholders. The current Adidas dividend yield is 1.81%.
What Is the Current Adidas Market Capitalisation?
As of today, Adidas (Xetra: ADSGn) market cap is 26.27B EUR.
When Is the Next Adidas Earnings Date?
Adidas's next earnings report will be released on 29/10/2026.
Is ADSGn a Buy or Sell From a Technical Analyst Perspective?
Based on today's Adidas moving averages and other technical indicators, the daily buy/sell signal for ADSGn stock is Strong Sell.
How Many Times Has Adidas Stock Split?
Adidas has split 2 times. (See the ADSGn stock split history page for full effective split date and price information.)
How Many Employees Does Adidas Have?
Adidas has 64394 employees, based on their latest Companies House report.
What is the current trading status of Adidas (Xetra: ADSGn)?
As of 22/08/2026, Adidas (ADSGn) is trading at a share price of 154.45 EUR, with a previous close of 154.45 EUR. The stock has fluctuated within a day range of 151.50 EUR to 154.65 EUR, while its 52-week range spans from 129.95 EUR to 196.40 EUR.
What Is Adidas (ADSGn) Price Target According to Analysts?
The average 12-month price target for Adidas is 202.72 EUR, with a high estimate of 255 EUR and a low estimate of 170 EUR. 22 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +31.25% Upside potential.
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