Adidas AG (ADSGn)

Currency in EUR
149.85
+3.35(+2.29%)
Closed·
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Fair Value
Day's Range
147.00150.30
52 wk Range
129.95196.40
Key Statistics
Prev. Close
149.85
Open
147.45
Day's Range
147-150.3
52 wk Range
129.95-196.4
Volume
412.31K
Average Volume (3m)
669.02K
1-Year Change
-21.7085%
Book Value / Share
33.99
Fair Value
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Fair Value Upside
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ADSGn Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
196.08
Upside
+30.85%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a high P/E ratio relative to near-term earnings growth

Adidas AG News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Analyst Ratings

23 Buy
8 Hold
0 Sell
Ratings:
31 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 196.08
(+30.85% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Piper Sandler
Buy180.00+20.12%-Maintain05/10/2026
UBS
Hold160.00+6.77%173.00Maintain05/10/2026
JPMorgan
Buy210.00+40.14%230.00Maintain02/10/2026
Deutsche Bank
Buy205.00+36.80%210.00Maintain01/10/2026
Bernstein SocGen Group
Buy245.00+63.50%-Maintain30/09/2026

Adidas AG Earnings Call Summary for Q2/2026

  • adidas posted record Q2 sales of $6.74B (+14% currency-neutral), beating estimates by $160M, but EPS of $2.10 missed forecasts by 11.76%.
  • Stock plunged 16% to $152.85 as investors focused on margin pressure from elevated marketing spend, which rose EUR 212M to support World Cup push.
  • Company maintained full-year guidance of 9-10% revenue growth and EUR 2.3B EBIT, but signaled H2 growth will moderate to ~6% after World Cup boost.
  • Footwear grew only 1% amid weak lifestyle segment and heavy discounting, while apparel surged 35%; management expects footwear rebound in Q4.
  • CEO Gulden emphasized long-term brand momentum with strength in China, North America retail relationships, and upcoming September innovation showcase.
Last Updated: 30/07/2026, 16:08
Read Full Transcript

Earnings

Latest Release
30/07/2026
EPS / Forecast
2.10 / 2.38
Revenue / Forecast
6.74B / 6.58B
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 7.78%
Dividend Yield
1.87%
Industry Median 2.66%
Annualised payout
2.80
Paid annually
5-Years Growth
-1.37%
Growth Streak

Adidas (ADSGn) Income Statement & Profits

Compare ADSGn to Peers and Sector

Metrics to compare
ADSGn
Peers
Sector
Relationship
P/E Ratio
18.9x14.0x9.8x
PEG Ratio
1.220.460.02
Price/Book
4.4x3.2x1.4x
Price / LTM Sales
1.0x1.2x0.9x
Upside (Analyst Target)
30.8%5.7%32.9%
Fair Value Upside
Unlock17.1%12.7%Unlock

adidas AG, together with its subsidiaries, designs, develops, produces, and markets a range of athletic and sports lifestyle products in Europe, Greater China, Japan, South Korea, Latin America, North America, and internationally. The company offers footwear and apparel, as well as accessories and gear, including bags, balls, sunglasses, and fitness equipment under the adidas brand; golf footwear and apparel under the adidas Golf brand; and outdoor footwear under the Five Ten brand. It sells its products through its own retail stores, mono-branded franchise stores, shop-in-shops, joint ventures with retail partners, and co-branded stores, as well as through its wholesale and e-commerce platforms. The company was formerly known as adidas-Salomon AG and changed its name to adidas AG in June 2006. adidas AG was founded in 1920 and is headquartered in Herzogenaurach, Germany.

Employees
64394
Market
Germany

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
72.53M41.69%10.87B
Other Institutional Investors
21.69M12.47%3.25B
Public Companies & Retail Investors
79.77M45.85%11.95B
Total
173.98M100.00%26.07B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
BlackRock, Inc.7.43%12,926,8241,937,085
Amundi Asset Management SAS5.03%8,747,1101,310,754

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FAQ

What Is the Adidas (Xetra: ADSGn) Share Price Today?

The Adidas stock price today is 149.85 EUR.

What Stock Exchange Does Adidas (ADSGn) Trade On?

Adidas is listed and trades on the Frankfurt Stock Exchange.

What Is the Ticker (Stock Symbol) for Adidas?

The stock symbol (also called a 'ticker') for Adidas is "ADSGn."

Does Adidas Pay Dividends? What’s The Current ADSGn Dividend Yield?

Yes, ADSGn Pays Dividends to its Shareholders. The current Adidas dividend yield is 1.87%.

What Is the Current Adidas Market Capitalisation?

As of today, Adidas (Xetra: ADSGn) market cap is 26.05B EUR.

What Is Adidas's (ADSGn) Earnings Per Share (TTM)?

The Adidas EPS is currently 7.78 (Trailing Twelve Months).

When Is the Next Adidas Earnings Date?

Adidas's next earnings report will be released on 29/10/2026.

Is ADSGn a Buy or Sell From a Technical Analyst Perspective?

Based on today's Adidas moving averages and other technical indicators, the daily buy/sell signal for ADSGn stock is Buy.

How Many Times Has Adidas Stock Split?

Adidas has split 2 times. (See the ADSGn stock split history page for full effective split date and price information.)

How Many Employees Does Adidas Have?

Adidas has 64394 employees, based on their latest Companies House report.

What is the current trading status of Adidas (Xetra: ADSGn)?

As of 10/10/2026, Adidas (ADSGn) is trading at a share price of 149.85 EUR, with a previous close of 149.85 EUR. The stock has fluctuated within a day range of 147.00 EUR to 150.30 EUR, while its 52-week range spans from 129.95 EUR to 196.40 EUR.

What Is Adidas (ADSGn) Price Target According to Analysts?

The average 12-month price target for Adidas is 196.08 EUR, with a high estimate of 245 EUR and a low estimate of 158 EUR. 23 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +30.85% Upside potential.
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