Zebra Technologies Corporation (ZBRA)

Currency in USD
369.01
-8.50(-2.25%)
Closed·
367.07-1.94(-0.53%)
·
Advertisement
ZBRA is not included in our AI-picked strategies. See which stocks are.
Fair Value
Day's Range
367.49378.11
52 wk Range
199.05390.80
Key Statistics
Prev. Close
377.51
Open
378.11
Day's Range
367.49-378.11
52 wk Range
199.05-390.8
Volume
500.76K
Average Volume (3m)
651.33K
1-Year Change
25.8089%
Book Value / Share
72.11
Fair Value
unlockUnlock
Fair Value Upside
unlockUnlock
ZBRA Scorecardpro icon
Company’s Health
Unlock
Fair Value
Unlock Price
Fair Price
Upside
Price Target
414.85
Upside
+12.42%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a high P/E ratio relative to near-term earnings growth
Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

10 Buy
6 Hold
0 Sell
Ratings:
16 analysts
Overall Consensus
Buy

Analysts 12-Month Price Target:

Average 414.85
(+12.42% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Citi
Hold400.00+8.40%396.00Maintain12/10/2026
Truist Securities
Hold378.00+2.44%355.00Maintain05/10/2026
Needham
Buy435.00+17.88%410.00Maintain15/09/2026
UBS
Buy335.00-9.22%335.00Maintain05/08/2026
TD Cowen
Buy450.00+21.95%400.00Maintain05/08/2026

Zebra Technologies Corporation SWOT Analysis


Market Resilience
Zebra Technologies showcases strong performance amid challenges, maintaining full-year guidance despite potential headwinds from tariffs and economic uncertainties
Demand Drivers
Explore the factors fueling Zebra's positive demand environment, including digital transformation, e-commerce growth, and healthcare sector advancements
Financial Outlook
Analysts project price targets ranging from $245 to $410, with potential challenges to profitability in the latter half of 2025 due to tariff impacts
Strategic Positioning
Delve into Zebra's market leadership in enterprise-level data capture solutions and its ability to capitalize on emerging trends in automation and IoT
Read full SWOT analysis

Zebra Technologies Corporation Earnings Call Summary for Q2/2026

  • Zebra Technologies Q2 2026 revenue hit $1.56B (+20.4% YoY), non-GAAP EPS $6.35 vs. $4.36 est.; shares surged 19.48% to $348.45 in premarket.
  • Company raised FY 2026 guidance: 14-16% sales growth, adjusted EBITDA margin 23.5-24%, non-GAAP EPS $20.75-$21.25, free cash flow $1B+.
  • Adjusted gross margin expanded 540 bps to 53.3%, aided by $73M tariff recovery, pricing actions offsetting $120M memory cost pressure, and FX tailwinds.
  • Q3 outlook: 17-20% sales growth, 22% adjusted EBITDA margin, $4.70-$4.90 EPS; management cited strong demand in mobile computing, RFID, machine vision.
  • Memory supply constraints remain key risk; company secured 10 new suppliers with 18-month visibility. Plans $700M FY share repurchases; debt leverage at 1.9x.
Last Updated: 04/08/2026, 14:50
Read Full Transcript

Earnings

Latest Release
04/08/2026
EPS / Forecast
6.35 / 4.36
Revenue / Forecast
1.56B / 1.5B
EPS Revisions
Last 90 days

Compare ZBRA to Peers and Sector

Metrics to compare
ZBRA
Peers
Sector
Relationship
P/E Ratio
32.4x24.9x11.8x
PEG Ratio
15.571.820.01
Price/Book
5.1x2.9x2.4x
Price / LTM Sales
3.0x2.0x2.2x
Upside (Analyst Target)
12.4%27.4%43.0%
Fair Value Upside
Unlock4.2%8.8%Unlock

Zebra Technologies Corporation, together with its subsidiaries, operates in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Connected Frontline, and Asset Visibility and Automation. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and electronic sensors and temperature-monitoring labels. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions; rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; point-of-sale solutions, self-serve kiosks, and interactive touchscreen displays; workflow optimization solutions, such as workforce management, workflow execution and task management, and prescriptive analytics, and communications and collaboration solutions; and cloud-based software. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.

Employees
10700

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
26.21M55.41%9.88B
Other Institutional Investors
23.67M44.59%8.92B
Public Companies & Retail Investors
0.000.00%0.00
Total
49.88M100.00%18.8B

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Vanguard Capital Management, LLC7.15%3,381,7821,274,526
BlackRock, Inc.7.00%3,311,5261,248,048

People Also Watch

112.4100
RBRK
-5.24%
169.70
CRDO
-4.93%
136.73
SMTC
-5.19%
203.80
NTAP
-5.08%
79.35
APH
-2.63%

FAQ

What Is the Zebra Tech (NASDAQ: ZBRA) Share Price Today?

The Zebra Tech stock price today is 369.01 USD.

What Stock Exchange Does Zebra Tech (ZBRA) Trade On?

Zebra Tech is listed and trades on the Nasdaq Stock Exchange.

What Is the Ticker (Stock Symbol) for Zebra Tech?

The stock symbol (also called a 'ticker') for Zebra Tech is "ZBRA."

What Is the Current Zebra Tech Market Capitalisation?

As of today, Zebra Tech (NASDAQ: ZBRA) market cap is 17.86B USD.

What Is Zebra Tech's (ZBRA) Earnings Per Share (TTM)?

The Zebra Tech EPS is currently 10.91 (Trailing Twelve Months).

When Is the Next Zebra Tech Earnings Date?

Zebra Tech's next earnings report will be released on 03/11/2026.

Is ZBRA a Buy or Sell From a Technical Analyst Perspective?

Based on today's Zebra Tech moving averages and other technical indicators, the daily buy/sell signal for ZBRA stock is Neutral.

How Many Times Has Zebra Tech Stock Split?

Zebra Tech has split 3 times. (See the ZBRA stock split history page for full effective split date and price information.)

How Many Employees Does Zebra Tech Have?

Zebra Tech has 10700 employees, based on their latest Companies House report.

What is the current trading status of Zebra Tech (NASDAQ: ZBRA)?

As of 17/10/2026, Zebra Tech (ZBRA) is trading at a share price of 369.01 USD, with a previous close of 377.51 USD. The stock has fluctuated within a day range of 367.49 USD to 378.11 USD, while its 52-week range spans from 199.05 USD to 390.80 USD.

What Is Zebra Tech (ZBRA) Price Target According to Analysts?

The average 12-month price target for Zebra Tech is 414.85 USD, with a high estimate of 460 USD and a low estimate of 350 USD. 10 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Buy. The stock has an +12.42% Upside potential.

What Is the ZBRA Premarket Price?

ZBRA's last pre-market stock price is 380.99 USD. The pre-market share volume is 140.00, and the stock has decreased by 3.48, or 0.92%.

What Is the ZBRA After Hours Price?

ZBRA's last after hours stock price is 367.07 USD, the stock has decreased by -1.94, or -0.53%.
Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2026 - Fusion Media Limited. All Rights Reserved.