YouGov director purchases shares worth £20,000
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YouGov plc (YOU)
Assess today's live YouGov plc (YOU) share price, performance and insights using our live London: YOU stock exchange data.
Analyse the historical data and YouGov plc share price performance charts on this page. Our technical summary section provides analysis on YouGov plc share price buy/sell indicators using real-time data (or discuss the YouGov plc (YOU) stock price today with other investors in the YouGov plc LON share price and sentiment chat forum).
Use the dropdown to select a relevant stock exchange for the current LON YOU share price (ISIN: GB00B1VQ6H25) to enhance your trading decisions with our free investment tools and resources.
What Is the YouGov plc Share Price Today?
The YouGov plc share price today is 188.00.
What Is the Stock Symbol for YouGov plc
The stock symbol (or 'ticker') for YouGov plc is "YOU."
What Stock Exchange Does YouGov plc Trade On?
YouGov plc is listed and trades on the London stock exchange.
Is YouGov plc a Good Stock to Buy?
Determining whether YouGov plc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, investors can sign up to InvestingPro, where they can assess share price, fair value and other essential metrics.
Analyse the historical data and YouGov plc share price performance charts on this page. Our technical summary section provides analysis on YouGov plc share price buy/sell indicators using real-time data (or discuss the YouGov plc (YOU) stock price today with other investors in the YouGov plc LON share price and sentiment chat forum).
Use the dropdown to select a relevant stock exchange for the current LON YOU share price (ISIN: GB00B1VQ6H25) to enhance your trading decisions with our free investment tools and resources.
What Is the YouGov plc Share Price Today?
The YouGov plc share price today is 188.00.
What Is the Stock Symbol for YouGov plc
The stock symbol (or 'ticker') for YouGov plc is "YOU."
What Stock Exchange Does YouGov plc Trade On?
YouGov plc is listed and trades on the London stock exchange.
Is YouGov plc a Good Stock to Buy?
Determining whether YouGov plc—or any stock—is a good buy requires comprehensive analysis. To evaluate its potential, investors can sign up to InvestingPro, where they can assess share price, fair value and other essential metrics.
London
Currency in GBP
188.00
-1.00(-0.53%)
Closed·
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
184.30
192.50
52 wk Range
135.40
399.00
High dividend Yield
1/2
Fair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Day's Range
184.30192.50
52 wk Range
135.40399.00
Key Statistics
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Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Fair Value
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Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(4.89%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Book Value / Share
Prev. Close
Open
Volume
Average Volume (3m)
1-Year Change
Fair Value
UnlockFair Value Upside
UnlockMarket Cap
Shares Outstanding
Revenue
Net Income
EPS
EPS Growth Forecast
UnlockNext Earnings Date
(4.89%)
Dividends Payment Streak
UnlockP/E Ratio
Return on Assets
Return on Equity
Gross Profit Margin
Price/Book
EBITDA
EV/EBITDA
Beta
Book Value / Share
YOU Scorecard
Company’s Health
Assesses a company's financial position by analysing its market value, financial ratios, industry benchmarks, and competitors.
UnlockFair Value
An estimate of a stock's true price based on valuation models like discounted cash flow, peer valuation multiples, and dividend discount models.
Unlock PriceTechnical Analysis
Neutral
Analysts Sentiment
Strong Buy
Price Target
365.29
Upside
+94.30%
Members' Sentiments
Bearish
Bullish
ProTips
Tips that distill complex financial data into concise, actionable investment insights.
High shareholder yield
- Yougov Plc receives Investment Bank Analyst Rating Update
- Investing.com
- 1
Pro - Yougov Plc receives Investment Bank Analyst Rating Update
- Investing.com
Pro - Yougov Plc receives Investment Bank Analyst Rating Update
- Investing.com
Pro
- YouGov director purchases shares worth £20,000
- Investing.com
- Yougov Plc receives Investment Bank Analyst Rating Update
- Investing.com
Pro
Technical Analysis
Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Neutral
Technical Indicators
Sell
Moving Averages
Strong Buy
YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours. It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.
YouGov plc Earnings Call Summary for H1/2026
- YouGov reported H1 2026 revenue of GBP 194.8M, up 2% YoY, with EPS at 11.4 pence; stock fell 6.55% to GBP 162.6 in pre-market trading.
- Statutory operating profit and profit before tax both increased 14% YoY; Data Products margins expanded from 30% to 35%.
- Strategic investments in AI and Shopper products pressured adjusted profits to GBP 24M but aim to drive long-term competitive advantage.
- Company projects EPS reaching 0.77 USD by FY 2027 Q1 with steady revenue growth expected across upcoming quarters.
- Key risks include challenging market conditions, flat growth in Mainland Europe, and potential workforce reductions from AI-driven automation.
Last Updated: 06/04/2026, 17:04
Read Full TranscriptCompare YOU to Peers and Sector
Metrics to compare | YOU | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipYOUPeersSector | |
|---|---|---|---|---|
P/E Ratio | 18.1x | 7.7x | 7.0x | |
PEG Ratio | 0.01 | 0.00 | 0.01 | |
Price/Book | 1.2x | 1.7x | 1.8x | |
Price / LTM Sales | 0.6x | 0.5x | 1.4x | |
Upside (Analyst Target) | 91.5% | 28.2% | 29.8% | |
Fair Value Upside | Unlock | 23.9% | 17.9% | Unlock |
Analyst Ratings
7 Buy
0 Hold
0 Sell
Ratings:
7 analysts
Overall Consensus
Strong Buy
Analysts 12-Month Price Target:
Average 365.29
(+94.30% Upside)
Earnings
Latest Release
24/03/2026
EPS / Forecast
0.11 / --
Revenue / Forecast
194.8M / --
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FAQ
What Is the YouGov plc (London: YOU) Share Price Today?
The YouGov plc stock price today is 188.00 GBP.
What Stock Exchange Does YouGov plc (YOU) Trade On?
YouGov plc is listed and trades on the London Stock Exchange.
What Is the Ticker (Stock Symbol) for YouGov plc?
The stock symbol (also called a 'ticker') for YouGov plc is "YOU."
Does YouGov plc Pay Dividends? What’s The Current YOU Dividend Yield?
Yes, YOU Pays Dividends to its Shareholders. The current YouGov plc dividend yield is 4.89%.
What Is the Current YouGov plc Market Capitalisation?
As of today, YouGov plc (London: YOU) market cap is 221.14M GBP.
What Is YouGov plc's (YOU) Earnings Per Share (TTM)?
The YouGov plc EPS is currently 0.10 (Trailing Twelve Months).
When Is the Next YouGov plc Earnings Date?
YouGov plc's next earnings report will be released on 20/10/2026.
Is YOU a Buy or Sell From a Technical Analyst Perspective?
Based on today's YouGov plc moving averages and other technical indicators, the daily buy/sell signal for YOU stock is Neutral.
How Many Times Has YouGov plc Stock Split?
YouGov plc has split 1 times. (See the YOU stock split history page for full effective split date and price information.)
How Many Employees Does YouGov plc Have?
YouGov plc has 3119 employees, based on their latest Companies House report.
What is the current trading status of YouGov plc (London: YOU)?
As of 25/04/2026, YouGov plc (YOU) is trading at a share price of 188.00 GBP, with a previous close of 189.00 GBP. The stock has fluctuated within a day range of 184.30 GBP to 192.50 GBP, while its 52-week range spans from 135.40 GBP to 399.00 GBP.
What Is YouGov plc (YOU) Price Target According to Analysts?
The average 12-month price target for YouGov plc is 365.29 GBP, with a high estimate of 450 GBP and a low estimate of 272 GBP. 7 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +94.30% Upside potential.
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