YouGov plc (YOU)

Currency in GBP
273.60
-5.20(-1.87%)
Closed·
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Fair Value
Day's Range
273.60281.60
52 wk Range
135.40319.00
Key Statistics
Bid/Ask
250.00 / 278.00
Prev. Close
278.8
Open
279
Day's Range
273.6-281.6
52 wk Range
135.4-319
Volume
390.24K
Average Volume (3m)
524.84K
1-Year Change
1.8994%
Fair Value
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Fair Value Upside
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YOU Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
387.14
Upside
+41.50%
Members' Sentiments
Bearish
Bullish
ProTips
Has raised its dividend for 14 consecutive years

YouGov plc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Strong Sell

Analyst Ratings

6 Buy
1 Hold
0 Sell
Ratings:
7 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 387.14
(+41.50% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Deutsche Bank
Buy4.00+46.20%3.50Maintain16/10/2026
Canaccord
Buy4.60+68.13%4.50Maintain15/10/2026
JPMorgan
Buy3.80+38.89%3.75Maintain14/10/2026
UBS
Buy3.90+42.54%3.80Maintain04/09/2026
JPMorgan
Buy3.75+37.06%3.60Maintain17/07/2026

YouGov plc Earnings Call Summary for H2/2026

  • YouGov posted 16th consecutive year of revenue growth in FY 2026; adjusted EPS fell 11% to 30p, but H2 operating profit rose slightly YoY.
  • Cash conversion improved to 76% from 71%; board approved GBP 15M share buyback over next 12 months; stock surged 9.95% to $296.2.
  • FY 2027 guidance: adjusted operating profit of GBP 58-61M, representing double-digit growth; 49% of revenue already contractually secured.
  • Launched YouGov Parallax, hybrid AI-human data product; management expects 350bps margin expansion from cost-cutting Value Delivery Plan.
  • CEO emphasized AI as opportunity not threat, citing proprietary panel data advantage; Shopper division under strategic review amid flat performance.
Last Updated: 13/10/2026, 11:22
Read Full Transcript

Earnings

Latest Release
13/10/2026
EPS / Forecast
0.14 / --
Revenue / Forecast
201.8M / 196.7M
EPS Revisions
Last 90 days

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 0.049
Dividend Yield
3.32%
Industry Median 3.70%
Annualised payout
9.25
Paid annually
5-Years Growth
+13.09%
Growth Streak

Compare YOU to Peers and Sector

Metrics to compare
YOU
Peers
Sector
Relationship
P/E Ratio
56.5x6.9x5.1x
PEG Ratio
−0.980.000.01
Price/Book
1.7x1.0x1.8x
Price / LTM Sales
0.8x0.6x1.2x
Upside (Analyst Target)
40.7%28.0%35.0%
Fair Value Upside
Unlock30.8%19.4%Unlock

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours. It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
45.61M38.93%125.51M
Other Institutional Investors
54.86M46.83%150.98M
Public Companies & Retail Investors
16.69M14.25%45.93M
Total
117.16M100.00%322.42M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Artemis Investment Management LLP8.95%10,488,59328,865
Liontrust Asset Management PLC8.40%9,838,13427,075

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FAQ

What Is the YouGov plc (London: YOU) Share Price Today?

The YouGov plc stock price today is 273.60 GBP.

What Stock Exchange Does YouGov plc (YOU) Trade On?

YouGov plc is listed and trades on the London Stock Exchange.

What Is the Ticker (Stock Symbol) for YouGov plc?

The stock symbol (also called a 'ticker') for YouGov plc is "YOU."

Does YouGov plc Pay Dividends? What’s The Current YOU Dividend Yield?

Yes, YOU Pays Dividends to its Shareholders. The current YouGov plc dividend yield is 3.3%%.

What Is the Current YouGov plc Market Capitalisation?

As of today, YouGov plc (London: YOU) market cap is 322.42M GBP.

What Is YouGov plc's (YOU) Earnings Per Share (TTM)?

The YouGov plc EPS is currently 0.049 (Trailing Twelve Months).

Is YOU a Buy or Sell From a Technical Analyst Perspective?

Based on today's YouGov plc moving averages and other technical indicators, the daily buy/sell signal for YOU stock is Neutral.

How Many Times Has YouGov plc Stock Split?

YouGov plc has split 1 times. (See the YOU stock split history page for full effective split date and price information.)

How Many Employees Does YouGov plc Have?

YouGov plc has 3119 employees, based on their latest Companies House report.

What is the current trading status of YouGov plc (London: YOU)?

As of 28/10/2026, YouGov plc (YOU) is trading at a share price of 273.60 GBP, with a previous close of 278.80 GBP. The stock has fluctuated within a day range of 273.60 GBP to 281.60 GBP, while its 52-week range spans from 135.40 GBP to 319.00 GBP.

What Is YouGov plc (YOU) Price Target According to Analysts?

The average 12-month price target for YouGov plc is 387.14 GBP, with a high estimate of 460 GBP and a low estimate of 335 GBP. 6 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +41.50% Upside potential.
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