YouGov plc (YOU)

Currency in GBP
235.85
-3.65(-1.52%)
Real-time Data·
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Fair Value
Day's Range
234.50238.74
52 wk Range
229.50414.00
Key Statistics
Bid/Ask
235.00 / 236.00
Prev. Close
239.5
Open
238
Day's Range
234.5-238.74
52 wk Range
229.5-414
Volume
158.44K
Average Volume (3m)
913.13K
1-Year Change
-34.8481%
Fair Value
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Fair Value Upside
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YOU Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
452.67
Upside
+91.93%
Members' Sentiments
Bearish
Bullish
ProTips
Has raised its dividend for 14 consecutive years

YouGov plc News & Analysis

Show more

Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Sell
Moving Averages
Strong Sell

YouGov plc Company Profile

YouGov plc provides online market research services in the United Kingdom, the Americas, the Middle East, Mainland Europe, India, and the Asia Pacific. It operates through three divisions: Data Products, Research, and Shopper. The Data Products division offers syndicated data products, which are available to clients on a subscription basis such as YouGov BrandIndex, that allows users to continuously monitor 16 fundamental metrics; YouGov Profiles, offers the detailed and real-time portrait of consumer segments. The Research division provides a range of quantitative and qualitative services, including YouGov RealTime Omnibus, a fast-turnaround, multi-client omnibus survey service; YouGov Surveys, a panel-powered and self-service survey building platform; and Custom Research, that provides full end-to-end service, including sample framing, questionnaire design, analysis, presentations and more. The CPS division offers household consumer purchasing data, such as Shopper Consumer Tracking, provides regular tracking of purchasing trends for FMCG categories, consumer segments, brands, products and retail channels; and Shopper Advanced Analytics, provides standardized and bespoke solutions based on consumer panel data to help clients understand consumer motivations, opinions and behaviours. It is also involved in the software development and finance services. YouGov plc was incorporated in 1998 and is headquartered in London, the United Kingdom.

Compare YOU to Peers and Sector

Metrics to compare
YOU
Peers
Sector
Relationship
P/E Ratio
20.6x9.4x6.0x
PEG Ratio
0.03−0.360.01
Price/Book
1.4x1.9x1.8x
Price / LTM Sales
0.7x0.8x1.4x
Upside (Analyst Target)
100.4%43.3%29.6%
Fair Value Upside
Unlock28.2%15.2%Unlock

Analyst Ratings

5 Buy
1 Hold
0 Sell
Ratings:
6 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 452.67
(+91.93% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
JPMorgan
Buy3.80+61.17%3.85Maintain12/01/2026
JPMorgan
Hold3.85+63.29%3.75Maintain03/12/2025
Deutsche Bank
Buy4.38+85.77%5.65Maintain15/10/2025
Berenberg
Buy6.00+154.47%7.60Maintain15/10/2025
UBS
Buy5.10+116.30%5.70Maintain15/10/2025

Dividends

Payout Ratio
Payout ratio (TTM)
Earnings retained
EPS 0.11%
Dividend Yield
3.86%
Industry Median 4.50%
Annualised payout
9.25
Paid annually
5-Years Growth
+13.09%
Growth Streak

Earnings

Latest Release
Nov 04, 2025
EPS / Forecast
0.05 / --
Revenue / Forecast
197.20M / 196.00M
EPS Revisions
Last 90 days

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FAQ

What Is the YouGov plc (YOU) Share Price Today?

The live YouGov plc share price today is 235.85

What Stock Exchange Does YouGov plc (YOU) Trade On?

YouGov plc is listed and trades on the London Stock Exchange.

What Is the Ticker (Stock Symbol) for YouGov plc?

The stock symbol (also called a 'ticker') for YouGov plc is "YOU."

Does YouGov plc Pay Dividends? What’s The Current YOU Dividend Yield?

Yes, YOU Pays Dividends to its Shareholders. The current YouGov plc dividend yield is 3.86%.

What Is the Current YouGov plc Market Cap?

As of today, YouGov plc market capitalisation is 276.44M.

What Is YouGov plc's (YOU) Earnings Per Share (TTM)?

The YouGov plc EPS is currently 0.11 (Trailing Twelve Months).

When Is the Next YouGov plc Earnings Date?

YouGov plc's next earnings report will be released on 24 Mar 2026.

Is YOU a Buy or Sell From a Technical Analyst Perspective?

Based on today's YouGov plc moving averages and other technical indicators, the daily buy/sell signal is Strong Sell.

How Many Times Has YouGov plc Stock Split?

YouGov plc has split 1 times. (See the YOU stock split history page for full effective split date and price information.)

How Many Employees Does YouGov plc Have?

YouGov plc has 3119 employees.

What is the current trading status of YouGov plc (YOU)?

As of 03 Feb 2026, YouGov plc (YOU) is trading at a price of 235.85, with a previous close of 239.50. The stock has fluctuated within a day range of 234.50 to 238.74, while its 52-week range spans from 229.50 to 414.00.

What Is YouGov plc (YOU) Price Target According to Analysts?

The average 12-month price target for YouGov plc is GBP452.67, with a high estimate of GBP600 and a low estimate of GBP253. 5 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +91.93% Upside potential.
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