Pierce Group AB (PIERCE)

Currency in SEK
9.98
-0.08(-0.80%)
Closed·
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Fair Value
Day's Range
9.6910.20
52 wk Range
8.0015.00
Key Statistics
Prev. Close
10.06
Open
10.2
Day's Range
9.69-10.2
52 wk Range
8-15
Volume
102.93K
Average Volume (3m)
271.89K
1-Year Change
11.6331%
Book Value / Share
8.32
Fair Value
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Fair Value Upside
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PIERCE Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
15.50
Upside
+55.31%
Members' Sentiments
Bearish
Bullish
ProTips
Trading at a low P/E ratio relative to near-term earnings growth

Pierce Group AB News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Buy
Technical Indicators
Strong Buy
Moving Averages
Strong Buy

Analyst Ratings

2 Buy
0 Hold
0 Sell
Ratings:
2 analysts
Overall Consensus
Strong Buy

Analysts 12-Month Price Target:

Average 15.50
(+55.31% Upside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate

Earnings

Latest Release
08/05/2026
EPS / Forecast
-0.05 / --
Revenue / Forecast
421M / 440M
EPS Revisions
Last 90 days

Compare PIERCE to Peers and Sector

Metrics to compare
PIERCE
Peers
Sector
Relationship
P/E Ratio
28.5x12.4x10.4x
PEG Ratio
0.13−0.070.02
Price/Book
1.2x2.3x1.4x
Price / LTM Sales
0.4x0.5x0.9x
Upside (Analyst Target)
54.1%29.5%29.3%
Fair Value Upside
Unlock31.2%13.8%Unlock

Pierce Group AB (publ), an e-commerce company, engages in the sale of motorcycle and snowmobile gears, parts, and accessories across Europe. The company serves motocross and enduro riders under the 24MX brand; on-road motorcycle riders under the XLMOTO brand; and snowmobile riders under the Sledstore brand. Pierce Group AB (publ) was founded in 2008 and is headquartered in Stockholm, Sweden.

Employees
280
Market
Sweden

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
3.25M4.10%32.71M
Other Institutional Investors
45.51M57.33%457.81M
Public Companies & Retail Investors
30.62M38.57%307.99M
Total
79.37M100.00%798.5M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Verdane21.07%16,726,498168,269
SIBA Invest AB11.10%8,810,52588,634

FAQ

What Is the Pierce Group AB (Stockholm: PIERCE) Share Price Today?

The Pierce Group AB stock price today is 9.98 SEK.

What Stock Exchange Does Pierce Group AB (PIERCE) Trade On?

Pierce Group AB is listed and trades on the Stockholm Stock Exchange.

What Is the Ticker (Stock Symbol) for Pierce Group AB?

The stock symbol (also called a 'ticker') for Pierce Group AB is "PIERCE."

What Is the Current Pierce Group AB Market Capitalisation?

As of today, Pierce Group AB (Stockholm: PIERCE) market cap is 798.50M SEK.

What Is Pierce Group AB's (PIERCE) Earnings Per Share (TTM)?

The Pierce Group AB EPS is currently 0.34 (Trailing Twelve Months).

When Is the Next Pierce Group AB Earnings Date?

Pierce Group AB's next earnings report will be released on 21/08/2026.

Is PIERCE a Buy or Sell From a Technical Analyst Perspective?

Based on today's Pierce Group AB moving averages and other technical indicators, the daily buy/sell signal for PIERCE stock is Buy.

How Many Times Has Pierce Group AB Stock Split?

Pierce Group AB has split 0 times. (See the PIERCE stock split history page for full effective split date and price information.)

How Many Employees Does Pierce Group AB Have?

Pierce Group AB has 280 employees, based on their latest Companies House report.

What is the current trading status of Pierce Group AB (Stockholm: PIERCE)?

As of 09/07/2026, Pierce Group AB (PIERCE) is trading at a share price of 9.98 SEK, with a previous close of 10.06 SEK. The stock has fluctuated within a day range of 9.69 SEK to 10.20 SEK, while its 52-week range spans from 8.00 SEK to 15.00 SEK.

What Is Pierce Group AB (PIERCE) Price Target According to Analysts?

The average 12-month price target for Pierce Group AB is 15.50 SEK, with a high estimate of 17 SEK and a low estimate of 14 SEK. 2 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Strong Buy. The stock has an +55.31% Upside potential.
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