Comscore Inc (SCOR)

Currency in USD
6.200
+0.130(+2.14%)
Closed·
6.2000.000(0.00%)
·
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Fair Value
Day's Range
5.9906.260
52 wk Range
5.77010.178
Key Statistics
Prev. Close
6.07
Open
6.1
Day's Range
5.99-6.26
52 wk Range
5.77-10.178
Volume
38.73K
Average Volume (3m)
29.89K
1-Year Change
-6.7739%
Book Value / Share
5.93
Fair Value
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Fair Value Upside
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SCOR Scorecardpro icon
Company’s Health
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Fair Value
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Fair Price
Upside
Price Target
5.000
Downside
-19.35%
Members' Sentiments
Bearish
Bullish
ProTips
Stock has taken a big hit over the last week

Comscore Inc News & Analysis

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Technical Analysis

Summary
Strong Sell
Sell
Neutral
Buy
Strong Buy
Strong Sell
Technical Indicators
Strong Sell
Moving Averages
Sell

Analyst Ratings

0 Buy
1 Hold
0 Sell
Ratings:
1 analysts
Overall Consensus
Neutral

Analysts 12-Month Price Target:

Average 5.000
(-19.35% Downside)
Firm
ArticlePositionPrice TargetUpside / DownsideFrom Price TargetActionDate
Craig-Hallum
Hold5.00-19.35%10.00Maintain13/08/2026
Craig-Hallum
Buy10.00+61.29%-Maintain18/03/2026
Craig-Hallum
Hold12.00+93.55%8.00Maintain30/09/2025

Comscore Inc Earnings Call Summary for Q2/2026

  • Comscore posted Q2 2026 loss of $0.97/share on revenue of $79.25M, missing estimates of $0.72/share profit and $89.84M revenue; shares fell 16.43%.
  • Revenue declined 11.3% YoY to $79.2M while adjusted EBITDA plunged 85% to $1.3M from $8.9M, with margins compressing to 1.7% from 10%.
  • Company announced ROI strategy targeting $20M-$25M in annual cost savings; eliminated $40M in long-term debt through Movies business divestiture.
  • Full-year 2026 guidance projects revenue of $315M-$325M, down 11%-13% YoY, with adjusted EBITDA margins in low-to-mid single digits.
  • Management cited structural challenges as fixed data costs support declining linear TV business; no near-term growth expected until 2027 restructuring completes.
Last Updated: 12/08/2026, 22:56
Read Full Transcript

Earnings

Latest Release
12/08/2026
EPS / Forecast
-0.97 / 0.72
Revenue / Forecast
79.25M / 89.84M
EPS Revisions
Last 90 days

Compare SCOR to Peers and Sector

Metrics to compare
SCOR
Peers
Sector
Relationship
P/E Ratio
3.9x−5.8x6.7x
PEG Ratio
-0.020.01
Price/Book
1.0x3.3x1.8x
Price / LTM Sales
0.3x2.7x1.3x
Upside (Analyst Target)
−17.6%10.5%27.8%
Fair Value Upside
Unlock2.0%16.6%Unlock

comScore, Inc. operates as an information and analytics company that measures audiences, consumer behavior, and advertising across media platforms in the United States, Europe, Latin America, Canada, and internationally. It provides Comscore TV–National that helps customers understand the performance of network advertising campaigns; Comscore TV–Local allows customers to understand consumer viewing patterns and characteristics; Media Metrix Multi-Platform and Mobile Metrix, which measure websites and applications on computers, smartphones, and tablets; Video Metrix that delivers measurement of digital video consumption; Plan Metrix, which offers understanding of consumer lifestyle; Total Home Panel Suite, which capture OTT, connected TV, and IOT device usage and content consumption; CCR, which enhances validated campaign essentials verification of mobile and desktop video campaigns; Comscore marketing solutions; Lift Models, which measures the impact of advertising on a brand; and Survey Analytics, which measure various consumer insights including brand health metrics. The company also offers Activation Solutions, including audience activation and content activation; OnDemand Essentials that provides multichannel video programming distributors and content providers with transactional tracking and reporting; Movie Solutions; and Hollywood Software Suite. In addition, it serves digital publishers, television networks, movie studios, content owners, brand advertisers, agencies, and technology providers. comScore, Inc. was incorporated in 1999 and is headquartered in Reston, Virginia.

Employees
1158

Ownership

Ownership Overview

Type
Common Stock Held% of Shares OutstandingMarket Value
Mutual Funds & ETFs
887.19K5.88%6.37M
Other Institutional Investors
14.33M94.12%102.88M
Public Companies & Retail Investors
0.000.00%0.00
Total
15.22M100.00%109.25M

Top Holders

Holder
% of holding
Shares Held
Date Reported
Value (In 1,000s)
Cerberus Capital Management, L.P.22.54%3,401,47924,423
Charter Communications, Inc.22.24%3,356,61424,100

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FAQ

What Is the Comscore (NASDAQ: SCOR) Share Price Today?

The Comscore stock price today is 6.200 USD.

What Stock Exchange Does Comscore (SCOR) Trade On?

Comscore is listed and trades on the Nasdaq Stock Exchange.

What Is the Ticker (Stock Symbol) for Comscore?

The stock symbol (also called a 'ticker') for Comscore is "SCOR."

What Is the Current Comscore Market Capitalisation?

As of today, Comscore (NASDAQ: SCOR) market cap is 91.620M USD.

What Is Comscore's (SCOR) Earnings Per Share (TTM)?

The Comscore EPS is currently 3.164 (Trailing Twelve Months).

When Is the Next Comscore Earnings Date?

Comscore's next earnings report will be released on 09/11/2026.

Is SCOR a Buy or Sell From a Technical Analyst Perspective?

Based on today's Comscore moving averages and other technical indicators, the daily buy/sell signal for SCOR stock is Strong Sell.

How Many Times Has Comscore Stock Split?

Comscore has split 1 times. (See the SCOR stock split history page for full effective split date and price information.)

How Many Employees Does Comscore Have?

Comscore has 1158 employees, based on their latest Companies House report.

What is the current trading status of Comscore (NASDAQ: SCOR)?

As of 15/08/2026, Comscore (SCOR) is trading at a share price of 6.200 USD, with a previous close of 6.070 USD. The stock has fluctuated within a day range of 5.990 USD to 6.260 USD, while its 52-week range spans from 5.770 USD to 10.178 USD.

What Is Comscore (SCOR) Price Target According to Analysts?

The average 12-month price target for Comscore is 5.000 USD, with a high estimate of 5 USD and a low estimate of 5 USD. 0 analysts recommend buying the stock, while 0 suggest selling, leading to an overall rating of Neutral. The stock has an -19.35% Downside potential.
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