Silver Bullet Data Services Group PLC provides data and digital transformation services and tools for marketing and advertising purposes in the United Kingdom, rest of Europe, and internationally. It operates through two segments: Customer Experience Services and 4D Platform. The company offers professional services for delivery of smart customer journey orchestration services; and privacy first contextual targeting and insights platform. The company was formerly known as Silver Bullet Data Services Group Limited and changed its name to Silver Bullet Data Services Group PLC in June 2021. Silver Bullet Data Services Group PLC was incorporated in 2013 and is headquartered in London, the United Kingdom.