Pura Naturals, Inc. primarily engages in the marketing and sale of cleaning, health, beauty, and marine products in the United States. It operates through four segments: Health, Consumer, Marine, and Oil Spill Prevention. The company provides bath and body line products, and kitchen and household sponges that absorb oil, grease, and grime, as well as remove impurities from skin; and products for fishing and boating, spas and pools, pet care, infant care, and industrial use. It also develops environmentally sustainable oil spill prevention products and solutions for marine oil transport, oil refining, and trucking industries; and plant-based foam products to the recreational boating and fishing industries. The company offers its products under the Pura Naturals brand name. It sells its products through direct sales, retailers, brokers, and distributors to wholesalers and mass merchandisers, as well as through Internet; and operates retail stores. Pura Naturals, Inc. was founded in 2013 and is headquartered in Lake Forest, California.