East Buy Holding Limited, an investment holding company, primarily engages in the provision of online education services in China. The company operates through Private Label Products and Livestreaming E-Commerce, College Education, and Institutional Customers segments. The Private Label Products and Livestreaming E-Commerce segment operates an online livestreaming e-commerce platform under its private label, East Buy, which sells agricultural and other products to individual customers. The College Education segment offers online education services for the preparation of postgraduate entrance exams, TOEFL, and IELTS, as well as English learning courses to college and above students, and working professionals. The Institutional Customers segment provides online education services comprising digital library construction services to institutional customers, including colleges and universities, public libraries, telecom operators, and online video streaming providers. It also offers software and technology, education advisory, and human resources and related services, as well as invests in equity fund. The company was formerly known as Koolearn Technology Holding Limited and changed its name to East Buy Holding Limited in February 2023. The company was founded in 2005 and is headquartered in Beijing, China. East Buy Holding Limited operates as a subsidiary of New Oriental Education & Technology Group Inc.