Immotion Group Plc engages in the production of virtual reality (VR) experiences to partner sites on a revenue share basis. It offers solutions for edutainment, and leisure and entertainment industries, as well as sells virtual and augmented reality consumer products. The company is also involved in the design and development of software; and provision of in-home virtual reality equipment and experiences, as well as location-based entertainment services. It operates in the United Kingdom, the United States, Australia, the United Arab Emirates, China, Saudi Arabia, the Netherlands, Germany, France, Japan, and Estonia. Immotion Group Plc was founded in 1996 and is based in Nottingham, United Kingdom.