Blue Calypso, Inc. engages in the development, licensing, and enforcement of technology and intellectual property focused on digital word-of-mouth marketing and advertising. Its intellectual property portfolio consists of 5 US patents and 11 pending patent applications that cover methods and systems for communicating and syndicating electronic offers and advertisements. The company enables retailers to harness the power and adoption that mobile devices bring to the consumer shopping experience; connect brands with store visitors; leverages their brand affinity across the social media channels; and tracks performance, monitors engagement, manages attribution, and delivers real-time analytics on client’s promotions and location-based content. Its products and services include KIOSENTRIX, which provides manufacturers and brick-and-mortar retailers a way of engaging with store visitors when they are on the path-to-purchase; and Blue Calypso Labs that offer outsourced consulting and customized software development services to clients. Blue Calypso, Inc. was founded in 2009 and is headquartered in Richardson, Texas.