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Wells Fargo lowers Nike shares target, highlights weak DTC sales and supplier issues

EditorEmilio Ghigini
Published 10/06/2024, 13:08
© Reuters.
NKE
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On Monday, Wells Fargo (NYSE:WFC) revised its price target for Nike (NYSE:NKE) shares, reducing it to $115 from the previous $120, while retaining an Overweight rating on the stock. The adjustment follows concerns about the company's direct-to-consumer (DTC) performance, supplier commentary, and the overall appeal of the Nike brand, which may prompt a reassessment of financial projections when Nike reports its fourth-quarter earnings on June 27, 2024.

According to the Wells Fargo analyst, there is an expectation for another reset of Nike's financial outlook, initially adjusted during their third-quarter call. The revised revenue and earnings per share (EPS) forecasts for the first half and full year of fiscal 2025 are now set below the consensus estimates, with anticipated declines in revenue of 5%, 4%, and 1% for the first quarter, second quarter, and full fiscal year, respectively. This is in contrast to the Street's projections of a 2% decrease and 1% decrease for the first two quarters and a 2% increase for the year.

The lower revenue projections are driven by weaker DTC sales in North America and Europe, Middle East, and Africa (EMEA). Wells Fargo has also placed its EPS estimates for the first and second quarters and the fiscal year below the consensus, at $0.82, $1.02, and $3.70, respectively. These figures compare unfavorably to the Street's expectations of $0.89 for the first quarter, $1.04 for the second quarter, and $3.96 for the fiscal year.

The financial institution's stance remains optimistic overall, as indicated by the maintained Overweight rating, despite the reduced price target and expectations for Nike's upcoming quarterly report.

Nike's next earnings release is scheduled for late June, and it will provide investors with updated information on the company's performance and potential revisions to its financial outlook.

In other recent news, Nike, Inc. announced a quarterly cash dividend of $0.37 per share, continuing its practice of returning value to shareholders. Concurrently, the company unveiled a significant innovation in athletic footwear, launching its first sculpted, visible Air Zoom (NASDAQ:ZM) unit in the Pegasus Premium running shoe. This advancement is part of a broader multi-year innovation cycle aimed at enhancing athletes' performance.

In the context of recent stock transactions, Representative Thomas Kean Jr. partially sold his holdings in Nike, while Representative Earl Blumenauer of Oregon's 3rd congressional district added Nike shares to his spouse's retirement portfolio. Both transactions fell within the range of $1,001 - $15,000.

Furthermore, Nike is among the companies initiating workforce reductions at the start of 2024, a trend that cuts across various sectors. While the extent of the cuts is undisclosed, it is part of a wider trend of cost-saving measures.

These are recent developments that shape the current landscape for Nike, Inc. As always, investors are advised to consider these facts in the context of their overall investment strategies.

InvestingPro Insights

As investors anticipate Nike's fourth-quarter earnings report, a few key metrics and insights from InvestingPro provide a clearer picture of the company's financial health and market position. Nike's market capitalization stands robust at $145.73 billion, reflecting its substantial presence in the industry. While the company's price-to-earnings (P/E) ratio is at a premium of 28.25, indicating high investor expectations for future earnings growth, the slight adjustment to a P/E of 27.86 over the last twelve months as of Q3 2024 suggests a stable valuation over time.

InvestingPro Tips highlight Nike's impressive track record of raising its dividend for 22 consecutive years, a testament to its financial stability and commitment to shareholder returns. Additionally, Nike's liquid assets surpass its short-term obligations, demonstrating a strong liquidity position that can reassure investors of the company's ability to meet its immediate financial commitments. For a more comprehensive analysis and additional tips, including Nike's moderate level of debt and its position as a prominent player in the Textiles, Apparel & Luxury Goods industry, investors can explore the full suite of insights on Investing.com/pro/NKE. Remember to use coupon code PRONEWS24 for an additional 10% off a yearly or biyearly Pro and Pro+ subscription, and discover the 10 additional InvestingPro Tips that can further inform investment decisions.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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