OAKLAND, Calif. - CloroxPro, known for its professional cleaning products, has expanded its Clorox EcoClean line with the introduction of its new Disinfecting Wipes. These wipes, certified by the Design for the Environment (DfE), are crafted from 100% plant-based materials and utilize a naturally derived citric acid active ingredient. The company claims these wipes are effective against 99.9% of germs without the use of bleach, ammonia, or alcohol.
The newly launched disinfecting wipes are designed to be gentle on surfaces but tough on pathogens, including common cold and flu viruses, norovirus, and COVID-19. They are also touted to be more environmentally friendly, using 38% less plastic than previous products. CloroxPro markets these wipes as suitable for shared spaces like offices and schools, where they can handle various surfaces from doorknobs to desks.
Kyra Caskey, Senior Director of Marketing at CloroxPro, stated that the demand for eco-conscious cleaning products is on the rise as facilities aim to provide a comfortable environment for staff and meet sustainability objectives. Caskey emphasized that the Clorox EcoClean Disinfecting Wipes meet this demand by offering the efficacy of leading professional wipes with a reduced environmental impact.
The Clorox EcoClean product line also includes a disinfecting cleaner and an all-purpose cleaner, both of which boast certifications for their environmentally friendly formulations. The glass cleaner in the same line is designed to leave surfaces streak-free without the use of ammonia.
The expansion of the EcoClean line comes at a time when eco-conscious products are increasingly mandated for custodial contracts in federal buildings and are favored by state environmental purchasing policies. CloroxPro aims to support its customers in achieving their sustainability goals, and the EcoClean Disinfecting Wipes are presented as a step in that direction.
All Clorox EcoClean products use packaging with 25% post-consumer recycled plastic, aligning with various sustainability standards such as LEED and ISSA CIMS - Green Building.
This announcement is based on a press release statement from CloroxPro.
In other recent news, The Clorox Company (NYSE:CLX) reported its fourth-quarter earnings for fiscal year 2024, highlighting a steady recovery amidst cyber-attack challenges and marking the seventh consecutive quarter of margin expansion.
Despite the hurdles, Clorox ended the year with stable organic sales and detailed strategies to tackle anticipated consumer pressures and competitive activity in fiscal year 2025. To propel future growth, the company plans to leverage its robust brand portfolio, increase advertising, introduce product innovation, and emphasize value superiority.
In terms of recent developments, Clorox aims to return to pre-pandemic gross margins while aligning its sales growth and free cash flow with long-term objectives. Furthermore, the company anticipates a 20-25% sales growth in Q1 of the fiscal year, with an expected increase in trade spending during the first half of the fiscal year. The company also disclosed its intention to achieve volume-driven sales growth and free cash flow in line with long-term goals in fiscal year 2025.
Clorox's recent earnings call indicates a resilient performance despite the challenges posed by a cyber-attack and market conditions. The company's focus on strategic investment and innovation, coupled with a strong brand portfolio, positions Clorox for a potential rebound in the coming fiscal year. With plans to enhance market share, improve gross margins, and capitalize on digital transformation benefits, Clorox is steering toward long-term growth and financial health.
InvestingPro Insights
As CloroxPro introduces its environmentally friendly Disinfecting Wipes, the parent company, The Clorox Company (NYSE: CLX), is demonstrating resilience in the market. According to InvestingPro data, Clorox has a market capitalization of $17.72 billion, indicating its significant presence in the industry. Despite a challenging economic environment, the company's net income is expected to grow this year, which aligns with its strategy of expanding eco-conscious product lines that may appeal to a broader consumer base seeking sustainable options.
Investors might find Clorox's commitment to dividends particularly reassuring; the company has raised its dividend for 47 consecutive years and maintained dividend payments for 54 consecutive years. This consistency is a testament to its financial stability and shareholder-friendly approach. In terms of stock performance, Clorox has seen a significant return over the last week, with a 1 Week Price Total Return of 8.3%. This could reflect investor confidence in the company's strategic initiatives and market positioning.
From a valuation perspective, Clorox is trading at a high Price / Book multiple of 54.02, which might raise questions about the stock's pricing relative to its book value. However, with a P/E ratio adjusted for the last twelve months as of Q4 2024 standing at 30.57, and a lower PEG ratio of 0.73, there could be an argument that the stock's growth potential is not fully reflected in the price, as suggested by one of the InvestingPro Tips.
For readers interested in a deeper analysis, there are 10 additional InvestingPro Tips available for Clorox, offering insights into the company's financial health, analyst revisions, and earnings potential. These tips can be accessed through InvestingPro's dedicated page for Clorox at https://www.investing.com/pro/CLX, providing investors with a comprehensive toolset for making informed decisions.
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