Macromac (MACC)

Macromac Plc, an investment holding company, operates as a mobile content aggregator, mediating SMS and MMS-based transactions between content providers/brand owners, telecom companies, and mobile end-users in Malaysia. It operates through three segments: Mobile Content Aggregation and Messaging, Software Development and System Solutions, and Enterprise Web Development and Optimization. It offers advertising content in the form of bulk messaging from brand owners; and mobile content in the form of premium messaging from content providers. The company’s software solutions include Mobile Messaging Platform, a java-based mobile content aggregation and messaging platform designed to broadcast messages and facilitate premium reversed-billing transaction using the SMS or MMS protocol; iTrack, a Web-based tracking and billing application for leasing and hire purchase-based businesses; VolkOut, a social networking solution; a content management system for industrial court filing; Geolocation, an electronic advertising media for merchants; and D’Sign, an advertisement designing software catered for publishers to create and design advertisement for broadcast to viewers. Its enterprise Web development and optimization services include Web development; social media integration; e-commerce solutions; and search engine marketing and optimization services. Macromac Plc was incorporated in 2013 and is based in Petaling Jaya, Malaysia.