Join +750K new investors every month who copy stock picks from billionaire's portfoliosSign Up Free

Tesla's Cybertruck A Force Despite Ford, Rivian Buzz: Global Automotive Survey Reveals Electric Vehicle Trends

Published 08/02/2024, 16:10
Updated 08/02/2024, 17:10
© Reuters.  Tesla's Cybertruck A Force Despite Ford, Rivian Buzz: Global Automotive Survey Reveals Electric Vehicle Trends
TSLA
-
BYDDF
-
BYDDY
-

Benzinga - by Surbhi Jain, .

JPMorgan’s latest Global Automotive survey unveiled intriguing insights into the evolving landscape of electric vehicles (EVs), with a particular focus on Tesla Inc‘s (NASDAQ:TSLA) position and the reception of its Cybertruck.

The survey, spanning eight countries and over 6,000 respondents, aimed to discern changing consumer attitudes towards EVs in 2024 compared to 2022.

Tesla – A Formidable Force In A Competitive Market

Despite a marginal contraction in global consumer willingness to purchase Battery Electric Vehicles (BEVs), Tesla continues to be a formidable force, especially in the premium market. The survey revealed Tesla maintains a robust standing, with 14% respondent selection in China, 20% in Europe, and an impressive 23% in the U.S.

Also Read: Tesla Faces New Challenger – Huawei Plans 100K Superfast EV Charging Stations in China by 2024

One striking revelation is the growing market share of Chinese OEMs globally. Chinese electric brands like BYD Company ADR (OTCPK: BYDDF) (OTCPK: BYDDY) and MG have gained substantial traction, accounting for more than 28% in China, 17% in Brazil and 5% in Europe. While traditional brands such as Volkswagen AG (OTCPK: VLKAF) still dominate in Europe, Tesla’s 10% respondent selection underscores its relevance in this competitive market.

Tesla’s performance in the premium segment remains noteworthy, with German premium OEMs representing over 50% of replies in Europe.

Tesla follows closely with approximately 30%, illustrating its continued strength in the premium category. However, the survey suggests a potential need for Tesla to reevaluate pricing strategies for the Model 3 and Model Y to enhance accessibility in the European market.

The Cybertruck’s Competitive Positioning

Turning attention to the U.S., Tesla’s Cybertruck emerges as a key player in the electric truck market. The survey indicates 16% of respondents expressed a preference for the Cybertruck, highlighting its significance in the American EV landscape.

While this falls slightly behind Ford’s impressive >40%, it surpasses Rivian’s 10%, emphasizing Tesla’s competitive position.

As the global automotive industry experiences a paradigm shift towards electrification, Tesla remains a pivotal player. The survey results reaffirm Tesla’s enduring appeal among consumers, particularly in the premium market, while the Cybertruck continues to shape the narrative in the burgeoning electric truck segment.

The dynamic interplay between Tesla’s offerings and shifting consumer preferences underscores the brand’s significance in steering the trajectory of the global EV market.

Read Next: Tesla CEO Elon Musk Still Seething Over Lucid Chief’s Pay Package As His Own $56B Compensation Stands Voided

Photo: Courtesy Tesla

© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

Read the original article on Benzinga

Latest comments

Risk Disclosure: Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.
© 2007-2024 - Fusion Media Limited. All Rights Reserved.