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Binance Japan sets sights on Japanese market with stablecoin strategy

EditorAmbhini Aishwarya
Published 26/09/2023, 05:50
Updated 26/09/2023, 05:50
© Reuters.

In a move to expand its international footprint, Binance Japan Inc., a global cryptocurrency exchange, has announced plans to enter the burgeoning Japanese market next year. The company's strategy involves the launch of stablecoins pegged to major world currencies such as the dollar, euro, and yen, according to an official statement released on Tuesday.

The firm's general manager, Takeshi Chino, confirmed in an interview that this move is part of a broader plan to potentially introduce more tokens in 2024. The initiative will be carried out through a partnership with the trust banking arm of Mitsubishi UFJ (NYSE:MUFG) Financial Group.

The two companies have already begun collaborative research into the issuance of these stablecoins. This initiative underscores Binance's continued efforts to expand its presence in global markets, despite facing regulatory scrutiny worldwide.

This strategic move from Binance Japan comes as the company seeks to tap into the potential of the Japanese market and leverage the stability offered by stablecoins. The partnership with Mitsubishi UFJ Financial Group's trust banking arm further solidifies this initiative, providing a robust platform for the planned expansion.

Binance's decision to venture into the Japanese market with a focus on stablecoins signals a growing trend among cryptocurrency exchanges seeking to navigate regulatory landscapes with assets tied to traditional fiat currencies. As it stands, Binance's planned entry into Japan is set for next year, with further token introductions anticipated in 2024.

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