US-based betting and gaming brand BetMGM has made its first foray into the international market through an acquisition with LeoVegas Gaming PLC, marking its debut in the mature UK market. This news was confirmed on Friday.
Operating under LeoVegas' licensing, BetMGM now offers a variety of betting options to UK customers. These include sports betting on games like football and cricket, an online casino with games such as slots and blackjack, jackpot games, and live casino features.
The move is seen as a strategic expansion by BetMGM, which is looking to leverage the UK's robust sports betting and gaming market. Bill Hornbuckle, CEO of MGM Resorts (NYSE:MGM), anticipates that BetMGM's offerings will hold distinct relevance to the UK's sports bettors and iGaming consumers.
Further inquiries regarding the acquisition and BetMGM's new operations can be directed to Acroud Media. In addition, comprehensive reviews of BetMGM UK and its casino are also available for reference.
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