Aldi said it enjoyed its best Christmas ever as sales of turkeys soared and customers traded up to more expensive seasonal items.
Revenues rose 3.4% to more than £1.6 billion in the four weeks to 24 December with sales of Christmas products up by 100% year-on-year, and its Specially Selected range 12% ahead.
“We dropped hundreds of prices last year as part of our ongoing mission to make outstanding quality, affordable food accessible to everyone," commented Giles Hurley, Aldi UK chief executive.
“Our offering of outstanding quality British products at unbeatable prices was a winning combination yet again this Christmas as customers wanted to celebrate in style after an uncertain year, but with more challenges ahead, they wanted to do it without breaking the bank.”
Aldi UK added it sold 350,000 fresh British turkeys, almost 3 million sprouts, 25 million 'pigs in blankets' and 50 million mince pies.
December 23 was its busiest day of trading, said the German-owned grocery retailer.
Last week, Germany-based rival Lidl GB reported a 7% rise in sales over the four-week Christmas period.
Hurley added: “Our mission remains clear: we will not only remain the UK’s lowest-priced supermarket, but we will ensure the price gap between ourselves and the traditional full-price supermarkets is as big as ever," he said.
“Because with so much uncertainty, what our customers want to know is that whatever they need, they will make significant savings, week in, week out, by shopping at Aldi.”
Tesco (LON:TSCO) and Sainsbury 's (LON:SBRY) are due to report on Christmas trading on Thursday and Friday respectively.