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T-Mobile launches platform for custom MVNO services

EditorNatashya Angelica
Published 18/07/2024, 18:52
© Reuters.
TMUS
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BELLEVUE, Wash. - T-Mobile (NASDAQ: TMUS) has introduced a new service named Your Name, Our Wireless, aimed at enabling a range of companies, including non-traditional Mobile Virtual Network (LON:NETW) Operators (MVNOs), to establish their own branded wireless services.

Announced today, this service is designed to streamline the operational aspects for businesses seeking to enter the wireless service market, leveraging T-Mobile's extensive 5G network.

The service is particularly tailored for emerging MVNOs and established consumer brands across various sectors such as retail, membership services, consumer electronics, and financial services. T-Mobile's new offering is expected to help these companies enhance customer engagement and explore new revenue streams by providing them with the necessary tools to launch and manage their wireless services.

Your Name, Our Wireless is a comprehensive package providing resources for backend setup, customer support, SIM fulfillment, billing, and payment systems, including a website and mobile app. It is scalable to accommodate growth and flexible to meet the specific needs of each business partner.

T-Mobile's collaboration with RoccStar, an 11-time Grammy nominee, exemplifies the potential of this service. RoccStar Wireless is set to offer exclusive content and promotions, demonstrating the kind of tailored experiences brands can provide to their customers through Your Name, Our Wireless.

Daniel Thygesen, Senior Vice President of T-Mobile Wholesale, highlighted the complexities businesses face when becoming an MVNO. He emphasized that Your Name, Our Wireless is designed to transform the mobile network ecosystem by simplifying the process for companies to offer custom wireless services.

With over two decades of experience in providing services to MVNOs and powering more than 200 MVNO brands, T-Mobile is positioning itself as a facilitator for companies aiming to diversify their operations in the wireless industry. This announcement is based on a press release statement from T-Mobile. For more information, interested parties can visit T-Mobile's wholesale website.

In other recent news, T-Mobile US (NASDAQ:TMUS) has been the subject of several analysts' attention due to its strong performance and strategic expansion. KeyBanc upgraded T-Mobile's shares target to $190, reflecting confidence in the company's fundamental performance. The firm anticipates T-Mobile to slightly outperform expectations and maintain a robust high-single-digit growth rate into 2024 and 2025.

Goldman Sachs (NYSE:GS) initiated coverage on T-Mobile with a Buy rating and a price target of $200, citing the potential growth from the company's investments in broadband and fiber infrastructure. BofA Securities increased its price target on T-Mobile to $195, maintaining a Buy rating after meetings with the company's senior management.

Scotiabank reiterated a Sector Outperform rating with a steady price target of $185.00, viewing the acquisition of UScellular as a strategic move that will benefit T-Mobile and its customers. Benchmark also reaffirmed its Buy rating on T-Mobile stock with a steady price target of $200.00, expressing confidence in T-Mobile's market position and its potential for growth in smaller markets and enterprise segments.

These recent developments indicate analysts' confidence in T-Mobile's strategic initiatives and potential for continued success. The company's recent acquisition of a significant part of UScellular's operations, valued at $4.4 billion, is expected to enhance T-Mobile's network reach, particularly in rural areas.

Furthermore, T-Mobile issued €2 billion in aggregate principal amount of senior notes through its wholly-owned subsidiary, T-Mobile USA, as part of its broader financial strategy.

InvestingPro Insights

T-Mobile (NASDAQ: TMUS) continues to innovate with its latest service, Your Name, Our Wireless, which is set to empower a wide array of companies to create their own branded wireless services. InvestingPro data and insights offer a deeper understanding of the company's financial health and market position, which could be beneficial to potential partners considering T-Mobile's new offering.

InvestingPro data highlights T-Mobile's strong financials with a robust market capitalization of $214.85 billion and a healthy gross profit margin of 63.15% over the last twelve months as of Q1 2024. This financial stability is crucial for companies looking to partner with a reliable network provider for their MVNO ventures. Moreover, the company's P/E ratio stands at 21.91, adjusted for the last twelve months as of Q1 2024, indicating a reasonable valuation relative to near-term earnings growth.

An InvestingPro Tip that stands out is the company's aggressive share buyback strategy, which often reflects management's confidence in the company's future prospects. This could be a reassuring signal for businesses considering T-Mobile's Your Name, Our Wireless service. Furthermore, with analysts revising their earnings upwards for the upcoming period, there is an optimistic outlook for the company's performance.

For those interested in T-Mobile's stock and potential partnership opportunities, there are additional InvestingPro Tips available that delve into the company's profitability, trading patterns, and industry standing. With 9 more tips to explore, readers can use the coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription at InvestingPro, which offers a wealth of detailed financial information and analysis to aid in investment decisions.

To access these valuable insights and tips, visit https://www.investing.com/pro/TMUS and consider how T-Mobile's robust financial health and market strategies could align with your business objectives.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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