SAN JOSE, Calif. - Xperi (NASDAQ:ADEA) Inc. (NYSE: XPER), through its subsidiary TiVo (NASDAQ:TIVO_old), has introduced TiVo One, an advertising platform intended to streamline branded campaigns across various entertainment mediums, including home and automotive environments.
This announcement comes as part of Xperi's strategy to expand its independent media platform's capabilities, which already includes TiVo OS, TiVo Broadband, and DTS AutoStage Video Service.
TiVo One is designed to offer advertisers advanced tools for forecasting, targeting, and measuring the effectiveness of their campaigns. The service aims to connect advertisers with their target audience through TiVo's smart TV interfaces and connected car solutions. As part of its commitment to user experience, TiVo One will provide personalized ad placements that respect user privacy preferences.
The company's CEO, Jon Kirchner, emphasized the importance of engaging with audiences across different platforms and the role of TiVo One in driving sustainable growth for partners. The platform is expected to benefit from the upcoming summer sporting events in Europe, where consumer engagement with smart TVs is anticipated to increase.
TiVo's partnership with Vestel has already led to the deployment of smart TVs powered by TiVo across Europe, and other brands such as Bush and Panasonic (OTC:PCRFY) are expected to launch similar products. These TVs aim to offer a seamless viewing experience with services like Freely, a new UK streaming service.
The connected television (CTV) advertising market is projected to grow significantly, with TiVo's Q4 2023 Video Trends Report indicating a high consumer tolerance for ads. TiVo One's 'Homepage Ad' feature promises to allow advertisers to reach their audiences effectively while sharing ad revenue with partners.
Mike Laband, senior vice president at Magnite, expressed enthusiasm for the partnership with TiVo and the opportunities TiVo One presents for enhancing results for consumers and brands.
The information in this article is based on a press release statement from Xperi Inc.
InvestingPro Insights
In the midst of Xperi Inc.'s innovative strides with TiVo One, the company's financial health and market performance offer a broader context for investors. According to real-time data from InvestingPro, Xperi boasts an impressive gross profit margin of 76.51% for the last twelve months as of Q1 2024. This high margin underscores the company's strong ability to control costs relative to its revenue, a significant factor considering the competitive nature of the advertising and media platform markets.
Despite recent challenges reflected in the stock's performance—taking a notable hit with a 7.64% decrease in the 1-week price total return as of mid-2024—InvestingPro Tips suggest a silver lining. Analysts predict that Xperi will become profitable this year, which could signal a turnaround for the company's financials. Additionally, Xperi's liquid assets exceed short-term obligations, indicating a healthy liquidity position that could support ongoing operations and investment into ventures like TiVo One.
InvestingPro data also reveals a market capitalization of $420.33 million, illustrating the company's size and investment weight in the market. This figure, coupled with the anticipation of profitability, may attract investors looking for growth potential. For those interested in exploring more about Xperi's financials and market prospects, InvestingPro offers additional insights and tips. There are currently 6 additional InvestingPro Tips available for Xperi, which can be accessed at https://www.investing.com/pro/XPER. Readers looking to delve deeper into these expert analyses can use the coupon code PRONEWS24 to get an extra 10% off a yearly or biyearly Pro and Pro+ subscription.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.