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Starbucks stock rating downgraded amid traffic decline and China woes

EditorNatashya Angelica
Published 01/05/2024, 16:10
© Reuters.
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On Wednesday, Starbucks Corporation (NASDAQ:SBUX) received a downgrade from William Blair from Outperform to Market Perform following a report of declining traffic and missed financial targets.

The coffee giant experienced its weakest traffic performance outside of the pandemic or the Great Recession, with a 7% drop in the March quarter. Moreover, in China, comparable sales were down by 11%, which was significantly below the expected low-single-digit increase.

The second quarter proved challenging for Starbucks as it missed key financial metrics. Revenue fell by 2%, contrasting with the anticipated 5% increase, and earnings per share (EPS) were 15% below Wall Street expectations. Even the number of active domestic Starbucks Rewards members decreased by 4% sequentially, marking a rare decline for the loyalty program.

Management at Starbucks has initiated several measures to address these challenges. However, the reversal in the company's fortunes raises concerns about potential underlying issues, such as overpricing or a waning appeal of the brand.

While William Blair believes that the lowered 2024 guidance could be achievable, it implies flat to negative comparable sales for the remainder of the year, leading to low-single-digit revenue growth and flat to slightly increased EPS.

The uncertainty surrounding Starbucks' ability to quickly recover revenue and profit growth has led to caution among analysts. The company's stock price decreased by 12% in aftermarket trading. The downgrade reflects concerns that even with a typical trough valuation multiple applied to Starbucks, the stock price could still fall approximately 6% from current aftermarket levels.

Starbucks faces several risks, including significant exposure to the U.S. and Chinese markets, potential unfavorable currency fluctuations, the risk of IT infrastructure failures or data breaches due to a heavy reliance on digital sales and mobile ordering, and inflationary pressures. These factors contribute to the current uncertainty about the company's financial performance and growth prospects.

InvestingPro Insights

Amidst concerns over Starbucks Corporation's (NASDAQ:SBUX) recent performance, InvestingPro data provides a broader perspective on the company's financial health. With a robust market capitalization of $100.19 billion and a P/E ratio standing at 23.69, Starbucks maintains a strong position in the market.

Notably, the company has experienced a revenue growth of 11.46% over the last twelve months as of Q1 2024, underscoring its ability to increase sales despite the reported traffic decline. Moreover, Starbucks has demonstrated a commitment to shareholder returns, having raised its dividend for 14 consecutive years, a testament to its long-term financial stability.

For investors seeking a more in-depth analysis, InvestingPro offers further insights into Starbucks' financial dynamics. The company's stock is currently trading at a low P/E ratio relative to near-term earnings growth, suggesting potential value for investors considering the stock's earnings potential.

Moreover, despite recent challenges, Starbucks continues to be a prominent player in the Hotels, Restaurants & Leisure industry and is projected to remain profitable this year. For more detailed InvestingPro Tips, including additional metrics and forecasts, readers can explore InvestingPro's full offering. There are over 10 additional tips available, which can be accessed with an exclusive 10% discount using the coupon code PRONEWS24 on a yearly or biyearly Pro and Pro+ subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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