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Mizuho ups eBay shares target on strong GMV growth and advertising potential

EditorEmilio Ghigini
Published 02/05/2024, 13:33
Updated 02/05/2024, 13:34
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On Thursday, Mizuho updated its stance on eBay (NASDAQ:EBAY) shares, increasing the price target to $49.00 from the previous $44.00. The firm retained a Neutral rating on the shares.

he revision reflects eBay's gross merchandise volume (GMV) surpassing expectations, largely attributed to the company's ongoing product enhancements. eBay has seen robust performance in focus categories, sustaining mid-single-digit growth, particularly in Parts & Accessories (P&A). This segment has benefited from eBay's international shipping and cross-border trade (CBT) initiatives.

The analyst from Mizuho also noted the positive trajectory in eBay's advertising monetization, suggesting there is potential for further growth in this area. Based on these factors, eBay's guidance for the second quarter of 2024 (2Q24) and the full year 2024 (FY24) remains largely unchanged, with a minor increase in the non-GAAP EPS forecast.

The decision to lift the price target is grounded in a sum-of-the-parts (SOTP) valuation approach. Mizuho has adjusted the multiple for eBay's e-commerce business from 4.5 times to 5 times the estimated FY25 EBITDA.

This change is in response to the improving trends observed in the company's operations. The analyst's comments underscore the impact of eBay's strategic efforts in product improvement and international expansion on its financial outlook.

InvestingPro Insights

Following Mizuho's updated stance on eBay, it's noteworthy to consider additional insights from InvestingPro. eBay's management has been strategically repurchasing shares, signaling confidence in the company's value (InvestingPro Tip). Moreover, eBay's financial health is reinforced by its substantial cash reserves compared to its debt, along with a high shareholder yield (InvestingPro Tip).

InvestingPro Data highlights eBay's solid market fundamentals, with a market capitalization of $25.86 billion and a reasonable P/E ratio of 10.03. The company's impressive gross profit margin stands at 72.11% for the last twelve months as of Q1 2024, reflecting eBay's efficient operations and strong pricing power. Additionally, eBay has demonstrated a robust return on assets of 12.74%, indicating effective use of its assets to generate profits.

These financial metrics, combined with a 32.47% price uptick over the last six months, underscore eBay's momentum and potential for continued growth. Investors seeking more insights can find additional InvestingPro Tips, with eBay having 11 more listed, offering a comprehensive analysis to inform investment decisions. Remember to use coupon code PRONEWS24 for an additional 10% off a yearly or biyearly Pro and Pro+ subscription at InvestingPro.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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