LiveWire Group, Inc. (NYSE:LVWR), a company specializing in motorcycles, bicycles, and related parts, recently disclosed a transaction involving one of its directors. Gruner Kjell, serving on the board of the Milwaukee-based manufacturer, sold shares in the company. The transaction was executed on May 22, 2024, and the details were made public the following day.
Kjell parted with 6,000 shares of LiveWire Group, Inc. at a weighted average price of $6.4797 per share. The total value of the shares sold amounted to approximately $38,878. The sales occurred in multiple transactions at prices ranging from $6.37 to $6.55 per share. Following the sale, Kjell still owns 45,777 shares of the company's common stock.
The reporting person has committed to providing further details about the number of shares sold at each price point upon request by the SEC, the issuer, or any security holder of the issuer. The recent filing with the U.S. Securities and Exchange Commission provides transparency into the trading activities of the company's insiders.
Investors often monitor such transactions as they may provide insights into an insider's perspective on the company's current valuation and future prospects. However, it's important to note that insider trading activities can be influenced by many personal financial needs or strategies and do not necessarily signal a company's operational performance.
LiveWire Group, Inc., with its corporate headquarters located at 3700 West Juneau Avenue, Milwaukee, WI, continues to engage in the manufacturing and distribution of its products under the ticker LVWR on the New York Stock Exchange.
InvestingPro Insights
Amidst the recent news of director Kjell's share sale, LiveWire Group, Inc. (NYSE:LVWR) presents a mixed financial landscape according to InvestingPro data. The company holds a market cap of $1.31 billion and is trading at a high Price / Book multiple of 7.3, which may raise concerns about valuation among investors. Additionally, the company's revenue has seen a notable decline, with a -20.26% change over the last twelve months as of Q1 2024, and a sharper quarterly drop of -35.87% in Q1 2024. These figures suggest that the company has faced significant headwinds in generating sales growth.
From an operational standpoint, LiveWire Group's gross profit margin has been negative at -31.68%, underscoring the InvestingPro Tip regarding the company's weak gross profit margins. Moreover, the company has not been profitable over the last twelve months, with an operating income margin of -344.8%. This aligns with analysts' expectations that the company will not be profitable this year. Despite these challenges, LiveWire's liquid assets do exceed its short-term obligations, which could provide some financial flexibility in the near term.
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