In recent market activity, Gruner Kjell, a director at LiveWire Group, Inc. (NYSE:LVWR), has sold shares in the company. The transactions, which took place on May 14, 2024, involved Kjell disposing of 5,000 shares of common stock at an average price of $6.6989, resulting in a total sale value of approximately $33,494.
The sale prices for these shares ranged from $6.62 to $6.82, as noted in the footnotes of the filing. Following the sale, Kjell's holdings in LiveWire Group, Inc. have decreased to 52,808 shares of common stock.
Investors and market watchers often pay close attention to insider transactions such as these, as they can provide insights into an executive's perspective on the company's current valuation and future prospects. It is worth noting, however, that insider sales can be motivated by a variety of factors and may not necessarily reflect a negative outlook on the company.
LiveWire Group, Inc., known for its involvement in the manufacturing of motorcycles, bicycles, and parts, operates under the ticker LVWR on the New York Stock Exchange. The company, previously named LW EV Holdings, Inc., is incorporated in Delaware and has its business address in Milwaukee, Wisconsin.
For those interested in the details of the transaction, the reporting person has committed to providing full information regarding the number of shares sold at each separate price upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer.
InvestingPro Insights
Amidst the news of Gruner Kjell's recent share sale in LiveWire Group, Inc. (NYSE:LVWR), investors might find it useful to consider some key financial metrics and expert analysis to better understand the company's current market position. With a market capitalization of approximately $1.34 billion, LiveWire Group is navigating through challenging financial waters. The company's revenue for the last twelve months as of Q1 2024 stands at $35.24 million, which represents a significant decline of over 20%. This downturn in revenue is further reflected in the company's gross profit margin, which is currently at a negative 31.68%, indicating that the company is selling its products at a loss.
Adding to the concerns, LiveWire Group's stock has experienced a notable decline, with a 3-month price total return of -37.56% and a year-to-date price total return of -39.43%. This performance might be seen as a reflection of the broader market sentiment towards the company, which is also echoed by the fact that analysts do not anticipate the company will be profitable this year, as per one of the InvestingPro Tips.
However, not all is bleak for the motorcycle and bicycle manufacturer. LiveWire Group holds more cash than debt on its balance sheet, a sign of financial prudence that could provide a buffer in uncertain times. Additionally, another InvestingPro Tip suggests that analysts anticipate sales growth in the current year, which may offer a glimmer of hope for potential recovery in the company's performance.
For investors seeking a more comprehensive analysis, there are 11 additional InvestingPro Tips available on InvestingPro. These tips could provide deeper insights into LiveWire's financial health and future prospects. Interested readers can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription, further enriching their investment research toolkit.
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