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Jones Trading downgrades VF Corp stock, highlights brand struggles

EditorEmilio Ghigini
Published 23/05/2024, 10:02
© Reuters.
VFC
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On Thursday, VF Corp (NYSE:VFC) stock experienced a significant downgrade by a Jones Trading analyst from a Hold to a Sell rating, accompanied by a drastic reduction in price target from $13.00 to $6.00.

The downgrade comes in the wake of a disappointing fourth-quarter performance in 2024, coupled with the absence of formal financial guidance for fiscal year 2025 and persistent struggles across key brands.

The analyst pointed out that the underperformance of VF Corp's major brands, including Vans and Dickies globally, The North Face in the Americas and EMEA regions, and Timberland in the Americas, indicates that the company's Reinvent transformation plan is far from realizing its goals. The lack of improvement in these core brands has cast doubt on the company's future prospects.

Despite the potential sale of some brands, the analyst expressed skepticism regarding the likelihood of a turnaround for the remaining brands. Moreover, the analyst highlighted that over $3.5 billion of debt would still burden VF Corp's balance sheet even after any potential divestitures.

The company's decision not to provide fiscal year 2025 guidance, despite having five months of what management described as predictable business, has raised concerns about VF Corp's strategic direction and its capacity to navigate through its current challenges. The analyst's statement underscores the uncertainty surrounding the company's ability to improve its performance and resolve internal issues.

InvestingPro Insights

Following the downgrade by Jones Trading, VF Corp (NYSE:VFC) is navigating a challenging period, with its stock trading near its 52-week low. According to InvestingPro data, the company's market capitalization stands at $4.79 billion, reflecting the impact of recent performance concerns. Notably, VF Corp's P/E ratio is currently negative at -6.19, indicating that the company has been unprofitable over the last twelve months as of Q3 2024. Despite this, analysts predict that net income and sales will grow in the current year, suggesting potential for recovery.

InvestingPro Tips highlight that VF Corp has a strong free cash flow yield, which is a positive sign for investors looking for value. However, the stock's volatility may require a cautious approach. For investors seeking stability, it's noteworthy that VF Corp has maintained dividend payments for 54 consecutive years, with a current dividend yield of 2.92%. This commitment to returning value to shareholders could be a critical factor to consider during the company's turnaround efforts.

For those interested in a deeper analysis, InvestingPro offers additional insights on VF Corp, including a fair value estimate of $17.97, which is higher than the current trading price. Subscribers can access a total of 11 InvestingPro Tips for VF Corp to help inform their investment decisions. To gain access to these valuable insights, use coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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