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HSBC cuts BMW stock target but keeps Buy rating despite recall woes

EditorAhmed Abdulazez Abdulkadir
Published 11/09/2024, 13:28
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On Wednesday, HSBC (LON:HSBA) adjusted its price target on shares of Bayerische Motoren Werke AG (BMW (ETR:BMWG):GR) (OTC: BMWYY (OTC:BMWYY)), reducing it to €85 from the previous €109, while continuing to recommend a Buy rating for the stock. The firm's reassessment follows a more severe than anticipated impact from a brakes-related recall affecting BMW. Despite the negative event, the firm believes the issue is being resolved and that the earnings risk has been mitigated.


The decision to lower the price target is attributed to revised profit estimates after a warning from the company and a reduced target multiple for BMW's earnings in China, due to a dimmer outlook in that market. HSBC's analysis suggests that, despite the reduction, there is still an approximate 23% potential upside to BMW's current share price, supporting the decision to maintain a Buy rating.


HSBC's stance is based on the assumption that the Integrated Brake System (IBS) issue is an isolated incident and does not anticipate a change in the company's overall strategic direction. The firm acknowledges that there are macroeconomic risks and the potential for increased price competition, which are considered downside risks to BMW's stock performance.


The price target adjustment by HSBC is a response to specific challenges faced by BMW, particularly in the context of the recent recall. The firm's maintained Buy rating indicates a belief in the company's capacity to overcome the current difficulties and continue to perform well in the market.


In other recent news, BMW Group has faced a series of challenges, including a costly warranty issue and a dip in sales volume in China. Jefferies, a global investment banking firm, has adjusted its price target for the automaker to EUR 80.00, down from EUR 95.00, while maintaining a Hold rating. The firm's revised target reflects a 26% reduction in BMW's automotive EBIT, resulting in a margin of 6.6%, which aligns with BMW's updated guidance.


RBC Capital has also maintained its Sector Perform rating for BMW, citing potential margin concerns due to a significant cut in earnings before interest and taxes (EBIT). The company's exposure to the Chinese market, which has seen a 4-5% decrease in vehicle deliveries, was also highlighted. Despite these challenges, BMW Group has been maintaining steady profitability, as indicated by its earnings before tax of approximately €3.9 billion and a group EBT margin of 10.5%.


Looking ahead, BMW Group aims to meet its 2024 targets, including an ambitious over €6 billion free cash flow for the year, as confirmed by CFO Walter Mertl. The company also anticipates a slight increase in demand and sales in the Automotive segment for the full year, with a focus on all-electric vehicles.

InvestingPro Insights


As investors digest the recent price target adjustment from HSBC for Bayerische Motoren Werke AG (BMWYY), it's worth considering some key financial metrics and market perspectives from InvestingPro. BMWYY's current P/E ratio stands at a modest 4.17, suggesting that the stock may be trading at a low earnings multiple compared to industry peers. This aligns with the InvestingPro Tip that BMWYY is trading at a low earnings multiple, potentially indicating a value opportunity for investors.


Moreover, the company's dedication to shareholder returns is evident as it has maintained dividend payments for an impressive 33 consecutive years. The current dividend yield is substantial at 6.1%, which is a significant factor for income-focused investors, especially in a volatile market environment. This is further supported by another InvestingPro Tip highlighting the company's significant dividend to shareholders.


Despite recent price declines, with a 1-week total return of -13.93%, InvestingPro data shows BMWYY's robust revenue of $166.02 billion over the last twelve months as of Q2 2024, and a stable gross profit margin of 17.0%. The company's long-standing reputation as a prominent player in the Automobiles industry is not to be overlooked, even as it faces short-term headwinds.


For investors seeking a deeper analysis and more tips on BMWYY, there are additional InvestingPro Tips available that could provide further insights into the company's financial health and market position. These tips can be found at https://www.investing.com/pro/BMWYY, offering a comprehensive understanding of the stock's potential.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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