ISTANBUL - Turkish e-commerce platform D-MARKET Electronic Services & Trading, commonly known as Hepsiburada (NASDAQ: HEPS), has reported its unaudited financial results for the second quarter and the first half of 2024. The company has adjusted its financial statements in accordance with International Accounting Standard 29, addressing the accounting in hyperinflationary economies.
The restatement reflects changes in the general price index published by the Turkish Statistical Institute (TurkStat). For the second quarter of 2024, the gross merchandise value (GMV) saw a 3.9% increase to TRY 33.8 billion, while revenue remained nearly flat at TRY 10,112.9 million compared to the same period in 2023. The number of orders rose by 33.3% to 36.7 million, with active customers slightly up by 0.5% to 12.1 million.
The company's EBITDA increased by 45.7% to TRY 386.6 million, representing an improvement in EBITDA as a percentage of GMV from 0.8% in Q2 2023 to 1.1% in Q2 2024. However, Hepsiburada reported a loss for the period of TRY 384.5 million, contrasting with an income of TRY 1,511.9 million in Q2 2023. Free cash flow improved, registering negative TRY 644.5 million compared to negative TRY 1,041.8 million in the prior year's quarter.
For the first half of 2024, the company's GMV increased by 21.6% to TRY 73.1 billion, and revenue grew by 20.5% to TRY 22,373.1 million. The number of orders for the first half rose by 27.9% to 66.0 million. EBITDA for the first half increased significantly by 151.4% to TRY 700.3 million, and free cash flow was positive at TRY 471.6 million, a notable change from negative TRY 1,322.9 million in H1 2023.
Nilhan Onal Gökcetekin, CEO of Hepsiburada, commented on the results, highlighting the company's solid performance in a challenging macroeconomic environment. The company's loyalty program, Hepsiburada Premium, reached 3 million members by mid-August 2024. HepsiJet, the company's logistics arm, continued to expand, delivering 73% of total parcels on the platform, and doubled its volume from external customers in Q2 2024.
Hepsiburada's financial review and outlook, along with the restated financial information, are based on a press release statement. The company remains cautiously optimistic about the market conditions for the remainder of the year and expects to continue its GMV growth and achieve an EBITDA around 2.2% of GMV, unadjusted for inflation, in the third quarter of 2024.
This article is based on a press release statement and contains forward-looking statements that involve risks and uncertainties. The financial outlook reflects management's current views and estimates, which are subject to change.
In other recent news, Hepsiburada, the Turkish e-commerce platform, announced impressive financial results for Q1 2024. The company reported a 138% year-over-year growth in Gross Merchandise Value (GMV) and a 120 basis point improvement in EBITDA. Revenue soared to TRY1 billion, a substantial increase from the previous year's TRY102 million. These results were attributed to a rise in networking capital, operating monetary gains, and realized foreign exchange gains.
In addition to strong financial performance, Hepsiburada has expanded its fleet with electric delivery vans, enhancing its sustainability efforts. The company introduced 21 electric vans into its last-mile delivery service, HepsiJet, with plans to increase this to 50 by the end of 2024. This initiative is expected to reduce carbon emissions and operational costs, aligning with Hepsiburada's commitment to creating a greener logistics network.
Furthermore, the company anticipates a 75% YoY GMV growth in Q2 2024 and an EBITDA range of 1.8% to 2% of GMV. Despite expecting a slowdown in categories such as computers, Hepsiburada remains confident in its market share growth. Regulatory changes in 2025 are projected to support small and medium enterprises and impact larger competitors. These are among the recent developments in Hepsiburada's business landscape.
InvestingPro Insights
As Hepsiburada navigates through a challenging macroeconomic landscape, key financial metrics from InvestingPro shed light on the company's market position and performance. With a market capitalization of $832.38 million, Hepsiburada stands as a significant player in the e-commerce space. The company's revenue growth has been impressive, with a 133.92% increase over the last twelve months as of Q1 2024, signaling a robust expansion in its business operations. This is further supported by a substantial quarterly revenue growth of 144.3% in Q1 2024.
An InvestingPro Tip highlights that Hepsiburada holds more cash than debt on its balance sheet, providing a degree of financial stability and flexibility. This is particularly relevant as the company invests in growth initiatives, such as the expansion of its logistics arm, HepsiJet. Additionally, analysts predict that the company will be profitable this year, which could indicate a turnaround from the reported loss in the second quarter of 2024.
InvestingPro also points out that Hepsiburada is trading at a high Price / Book multiple of 7.67, suggesting that investors may expect high growth or that the stock is overvalued relative to its book value. This valuation metric, coupled with the company's recent financial performance, can be a critical consideration for investors assessing the stock's potential.
For those seeking a deeper dive into Hepsiburada's financials and market prospects, InvestingPro offers additional tips and insights. Currently, there are 16 more InvestingPro Tips available for Hepsiburada at https://www.investing.com/pro/HEPS, which can provide valuable guidance for investors and analysts alike.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.