SAN ANTONIO, TX – In a recent transaction on May 15, 2024, Bradley Louis Radoff, a director at Harte Hanks Inc. (NYSE:NASDAQ:HHS), a direct mail advertising services company, has increased his stake in the company. Radoff reported purchasing 25,000 shares of common stock at a price of $7.1885 per share, totaling approximately $179,712.
This acquisition brings Radoff's total ownership in Harte Hanks to 241,283 shares, reflecting a notable investment by a key insider of the company. The transaction was made public through a Form 4 filing with the Securities and Exchange Commission, which documents insider trading activities.
Investors often keep an eye on insider transactions as they can provide insights into the executive's confidence in the company's future performance. Radoff's purchase might be interpreted as a positive signal, as directors are typically well-informed about their company's prospects.
Harte Hanks, headquartered in San Antonio, Texas, specializes in providing marketing services that cover a wide range of direct mail and digital marketing solutions. The company has a history dating back to its former names as Harte Hanks Communications Inc. and Harte Hanks Newspapers Inc.
The recent insider trade comes at a time when the company continues to navigate the evolving landscape of marketing and advertising services. Harte Hanks' stock performance and insider transactions like these are often closely monitored by the market to gauge the company's health and trajectory.
Investors and shareholders of Harte Hanks can access the details of such transactions through the SEC's EDGAR database, where Form 4 filings are available to the public.
InvestingPro Insights
Following the recent insider purchase by director Bradley Louis Radoff, Harte Hanks Inc. (NYSE:HHS) appears to be a company with several notable financial metrics and management activities that could be of interest to investors. With a market capitalization of $51.19 million, the company's financial health and future outlook can be further illuminated by insights from InvestingPro.
InvestingPro Tips suggest that the management's confidence may be backed by substantive financial maneuvers, as they have been aggressively buying back shares. This aligns with Radoff's recent acquisition and could be seen as a reinforcement of the company's commitment to enhancing shareholder value. Additionally, Harte Hanks is expected to see net income growth this year, which may further justify the director's investment decision.
From a valuation perspective, Harte Hanks is trading at a low revenue valuation multiple, with a P/E ratio (adjusted for the last twelve months as of Q1 2024) standing at 19.96. This indicates that the stock might be undervalued compared to its earnings potential. Moreover, the company's cash flows are reported to be strong enough to cover interest payments, which suggests financial stability and a lower risk of distress.
Investors considering Harte Hanks as a potential addition to their portfolios might find these InvestingPro Tips compelling. For those looking for more in-depth analysis, there are additional InvestingPro Tips available, which can be accessed through InvestingPro's comprehensive suite of tools. Use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription and explore the full range of insights on Harte Hanks and other investment opportunities.
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