NEW YORK – Fluent, Inc. (NASDAQ:FLNT), a leader in performance marketing and advertising services, has reported recent stock transactions by its Chief Executive Officer, Patrick Donald Huntley. The executive sold shares at prices ranging from $1.425 to $1.484, according to the company's latest filing.
Huntley sold 12,544 shares of Fluent’s common stock on February 17, 2022, for a total of $17,875 at a price of $1.425 per share. In a subsequent transaction on February 21, 2023, he sold an additional 15,588 shares, totaling $23,132 at a price of $1.484 per share. Following these transactions, Huntley's ownership in the company was adjusted to reflect a 6-for-1 reverse stock split that took effect on April 11, 2024.
The CEO's recent acquisitions include the issuance of 76,584 restricted stock units (RSUs) on June 28, 2024, as part of the company's long-term incentive plan. The RSUs are set to vest in three equal annual installments, with the first installment vesting on April 1, 2025.
Investors often monitor insider transactions as they provide insights into executives' perspectives on the company's stock value. Fluent, Inc., with its headquarters in New York, continues to make headlines in the advertising sector with its innovative services and strategic executive movements.
For further details on Fluent, Inc.'s executive transactions and company performance, shareholders and potential investors can review the full documentation filed with the SEC.
In other recent news, Fluent Inc. reported a 14.6% decrease in Q1 2024 revenue compared to the same period last year, largely due to a settlement with the Federal Trade Commission and a strategic shift away from certain revenue streams. Despite this overall decline, Fluent's new performance marketplaces showed significant growth. The company also reported an improved media margin of 33.6% of revenue, up from 28.6% the previous year, and an adjusted EBITDA of $0.7 million. Looking ahead, Fluent anticipates a revenue decline in the first half of 2024 but expects to return to year-over-year growth in the latter half, driven by their emerging businesses targeting over 50% revenue growth this year. The firm is focusing on leveraging its proprietary technology platform to enter new high-growth syndicated performance marketplaces. Fluent's management aims to stabilize the owned and operated marketplaces and expects revenue growth and margin expansion later in the year. These are recent developments that reflect Fluent's resilience and strategic adjustments in the face of regulatory challenges and a shifting market landscape.
InvestingPro Insights
As Fluent, Inc. (NASDAQ:FLNT) continues to navigate the competitive landscape of performance marketing, recent data from InvestingPro offers a snapshot of the company’s financial health and market performance. With a market capitalization of $49.86 million, Fluent’s valuation reflects the challenges faced in a dynamic industry. The company’s stock price has experienced notable volatility, with a 20.31% return over the last three months, which may attract investors looking for short-term gains.
InvestingPro Tips highlight that Fluent is trading at a low revenue valuation multiple and has a high shareholder yield, indicating that the company could be undervalued relative to its revenue. However, analysts have expressed caution, with two analysts revising their earnings downwards for the upcoming period and not anticipating the company to be profitable this year. Additionally, the company has not been profitable over the last twelve months, which could be a concern for long-term investors.
From a financial standpoint, Fluent has reported a revenue decline of 17.8% in the last twelve months as of Q1 2024, and a gross profit margin of 27.22%, which suggests that while the company is generating a healthy margin on its services, top-line growth is currently under pressure. The adjusted P/E ratio stands at -3.1, reflecting the market's sentiment towards the company's future earnings potential.
For investors seeking more in-depth analysis, there are additional InvestingPro Tips available at: https://www.investing.com/pro/FLNT. These tips can provide valuable insights for making informed investment decisions. To access these insights, use the coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription.
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