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Citi raises Harley-Davidson stock target on product concerns

EditorAhmed Abdulazez Abdulkadir
Published 16/07/2024, 12:50
HOG
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On Tuesday, Citi made a slight adjustment to the price target for Harley-Davidson (NYSE:HOG) shares, lifting it to $35 from $34, while maintaining a Neutral rating. The revision comes amid expectations that the iconic motorcycle manufacturer will soon have to confront challenges including a weaker-than-expected retail performance in the first half of the year and an accumulation of excess non-current inventory.

The company, listed on the New York Stock Exchange under the ticker NYSE:HOG, is anticipated to discuss these issues when it reports its second-quarter earnings next week. Analysts have observed that Harley-Davidson might struggle to replicate the significant innovations introduced with its model year 2024 (MY24) motorcycles in the following year.

The current market optimism is partly fueled by the anticipation of interest rate cuts, which are expected to boost demand across the powersports sector. However, concerns are mounting that Harley-Davidson may not benefit from these potential cyclical tailwinds due to the high benchmark set by its 2024 product launches combined with ongoing secular and demographic challenges that could impact its performance in 2025.

Harley-Davidson's ability to sustain innovation and growth is critical as it faces a competitive and evolving marketplace. The company's next quarterly financial update will be closely watched for insights into its inventory management and future product strategy, as it seeks to navigate the complex dynamics of the motorcycle industry.

In other recent news, the Biden administration has announced grants totaling nearly $1.1 billion to General Motors (NYSE:GM) and Stellantis (NYSE:STLA) to convert existing plants for electric vehicle (EV) production.

This funding is part of a larger $1.7 billion initiative aimed at transforming 11 "at risk" plants across eight states. General Motors is set to receive $500 million for its Lansing Grand River Assembly Plant in Michigan, while Stellantis has been allocated $334.8 million for its Belvidere Assembly plant in Illinois.

In other recent developments, Harley-Davidson's Q2 performance has raised concerns, leading to a target price reduction by Citi. A fading momentum observed in Q2 has prompted Citi to revise its estimates for the company's wholesale and retail figures to sit at the lower end of the management's guidance. DA Davidson and BMO Capital Markets have also adjusted their price targets for Harley-Davidson, citing lower-than-anticipated gross margins and modest growth in U.S. retail sales respectively.

Harley-Davidson has declared a second-quarter cash dividend of $0.1725 per share, continuing its tradition of rewarding investors through regular dividend payments.

InvestingPro Insights

As Harley-Davidson prepares to share its second-quarter earnings, investors are keenly analyzing various metrics to gauge the company's financial health and future prospects. According to real-time data from InvestingPro, Harley-Davidson has a market capitalization of $4.73 billion and is trading at an attractive earnings multiple, with a P/E ratio of 7.75 and an adjusted P/E ratio of 7.43 for the last twelve months as of Q1 2024. This low earnings multiple may catch the eye of value investors looking for potentially undervalued stocks.

Despite a revenue decline of 4.48% over the last twelve months as of Q1 2024, Harley-Davidson boasts a robust gross profit margin of 29.1% and an operating income margin of 12.9%. These figures suggest the company has been efficient in maintaining profitability despite revenue headwinds. Additionally, the company has seen a significant return over the last week, with a 10.56% price total return, reflecting recent investor confidence.

InvestingPro Tips highlight that Harley-Davidson's management has been actively buying back shares, which could be a sign of leadership's confidence in the company's value. Furthermore, the company has raised its dividend for three consecutive years and has maintained dividend payments for 32 consecutive years, demonstrating a commitment to shareholder returns. For investors seeking further insights, there are additional InvestingPro Tips available, including a detailed analysis of the company's fair value and future profitability projections.

For those interested in a deeper dive into Harley-Davidson's financials and strategic outlook, consider exploring the comprehensive tips on InvestingPro. Use coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription for more exclusive insights and analysis.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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