ATLANTA - Cardlytics, Inc. (NASDAQ: NASDAQ:CDLX), an advertising platform that partners with financial institutions, has named Amit Gupta as its new Chief Executive Officer, effective August 16, 2024. Gupta will also join the company's Board of Directors on the same date.
The appointment follows the announcement that Karim Temsamani will step down to pursue another professional opportunity. Gupta, who currently serves as the Chief Operating Officer and General Manager of Bridg, a subsidiary of Cardlytics, is credited with playing a pivotal role in setting the company's transformation and growth strategy.
Gupta's tenure at Cardlytics began in January 2023, and he has been instrumental in laying a foundation for scaling the company with a strong engineering and data-driven approach. His background includes significant roles at Stripe and Google (NASDAQ:GOOGL), as well as entrepreneurial experience as the founder and CEO of multiple startups.
Jack Klinck, Chair of the Cardlytics Board, expressed confidence in Gupta's ability to lead the company forward, citing his deep product and technology experience and industry relationships. Gupta himself is enthusiastic about the opportunity to lead Cardlytics at a critical juncture, emphasizing the company's readiness to modernize its tech platform and execute on its revenue diversification strategy.
Temsamani, the outgoing CEO, acknowledged the team's achievements in overcoming financial and legal challenges, as well as modernizing the tech stack and investing in new business opportunities during his tenure. He expressed his support for Gupta as the new CEO.
Cardlytics operates a digital advertising platform that utilizes insights from card-based transactions, providing marketers with the ability to identify and influence likely buyers. The company has a secure view into approximately half of all card-based transactions in the U.S., which informs its marketing strategies.
This leadership transition is a significant event for Cardlytics as it continues to pursue its mission of leveraging transaction data to create more effective marketing campaigns. The information in this article is based on a press release statement.
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