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BMO maintains Market Perform rating on Meta shares, cites ads revenue

EditorNatashya Angelica
Published 17/07/2024, 16:22
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META
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On Wednesday, BMO Capital maintained its Market Perform rating for Meta Platforms Inc. (NASDAQ: NASDAQ:META), with a steady price target of $450.00. The firm's analysis suggests that advertisers are cutting back their spending on TikTok by 15-30% in anticipation of possible U.S. legislation that could affect the platform. This shift could potentially benefit Meta with a 3.10% boost in advertising revenue.

The report acknowledges mixed signals from the market, noting that while Meta could gain from TikTok's challenges, the broader social media landscape is experiencing increased fragmentation. Moreover, the dynamics of creator compensation are evolving, which could impact the platform's financials.

BMO also pointed out the possibility that Meta's capital expenditure (CAPEX) might exceed both the market and its own previous estimates, potentially reaching $45 billion or more in 2025. This figure stands in contrast to the earlier projections of $42 billion by the market and $44 billion by BMO.

The analyst's commentary reflects caution due to these mixed indicators, leading to the decision to uphold the Market Perform rating. Despite the potential for a short-term gain from TikTok's reduced advertiser spending, the long-term outlook remains guarded due to the uncertainties surrounding the social media sector and Meta's investment strategies.

Meta's stock rating and price target remain unchanged as BMO continues to monitor the evolving situation in the digital advertising space and the potential legislative impacts on social media platforms. The firm's stance is a reflection of the complex interplay of factors that could influence Meta's performance in the near future.

In other recent news, Meta Platforms Inc. has been the subject of several significant developments. Wolfe Research initiated coverage on Meta with an Outperform rating, citing the company's substantial scale, investments in artificial intelligence, and leading role in the digital advertising market as potential drivers of growth. The firm set a price target of $620, based on a forward-year 2025 estimated price-to-earnings ratio of 26 times.

Similarly, TD Cowen increased its price target for Meta to $600, maintaining a Buy rating based on positive trends in user engagement and advertising performance. The firm projects a revenue compound annual growth rate of about 11% from 2024 to 2029, driven by Meta's AI-led initiatives.

On the political front, J.D. Vance, the newly confirmed vice presidential running mate for former President Donald Trump, has voiced support for broader antitrust enforcement, particularly concerning Big Tech companies like Meta. This stance could signal a potential direction for antitrust policy under a second Trump administration.

In other developments, Meta has announced it will lift the suspension of Trump's Facebook and Instagram accounts in the near future. This decision follows a period of suspension that began after the events at the U.S. Capitol on January 6, 2021.

Lastly, Meta has updated its hate speech policy to remove posts that target "Zionists" derogatorily, following engagements with a diverse group of stakeholders. These recent developments underscore the evolving landscape of Big Tech and its role in political and social discourse.

InvestingPro Insights

Delving into the financial health of Meta Platforms Inc. (NASDAQ: META), InvestingPro data highlights a robust financial profile with a market capitalization of $1.24 trillion. Impressively, the company boasts a gross profit margin of 81.5% over the last twelve months as of Q1 2024, underlining its efficiency in generating revenue relative to its cost of goods sold. Despite recent market volatility, Meta's revenue growth remains vigorous, with a 21.62% increase over the last twelve months and an even more remarkable quarterly growth rate of 27.26% in Q1 2024.

Two notable InvestingPro Tips for Meta include its strong cash position, where it holds more cash than debt, and its ability to cover interest payments comfortably with its cash flows. These factors contribute to Meta's financial stability and ability to navigate economic fluctuations.

Meta is trading at a low P/E ratio relative to near-term earnings growth, which could signal a potential undervaluation to savvy investors. With analysts predicting profitability this year and a significant price uptick over the last six months, these insights might be particularly compelling for those considering an investment in Meta.

For those looking for a deeper dive into Meta's financials and future prospects, InvestingPro offers additional tips that can further inform investment decisions. Use coupon code PRONEWS24 to get up to 10% off a yearly Pro and a yearly or biyearly Pro+ subscription for access to these valuable insights.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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