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Barclays bullish on Tencent Music stock, pay-to-stream shift strikes shows promise

EditorEmilio Ghigini
Published 06/11/2024, 08:56
TME
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On Wednesday, Barclays (LON:BARC) initiated coverage on Tencent Music Entertainment Group (NYSE:NYSE:TME) stock, assigning an Overweight rating and setting a price target of $16.00.

The firm highlighted Tencent (HK:0700) Music's successful evolution in the competitive Chinese market since its initial public offering in 2018. According to Barclays, the company, often referred to as the 'Spotify (NYSE:SPOT) of China', has demonstrated a strong ability to adapt and transform its business model.

Tencent Music has transitioned from a 'free-to-play' to a 'pay-to-stream' model, significantly increasing its user paying ratio to over 20% by the second quarter of 2024. The company has also strategically scaled down its live streaming segment, which previously faced intense regulatory scrutiny. Despite this reduction, Tencent Music has managed to maintain a stable and growing revenue stream.

The firm also noted Tencent Music's success in expanding its advertising business, which now boasts an annual revenue of approximately 3 billion RMB. This growth has been supported by the company's large user base of around 570 million and its business development efforts in connection with its parent company, Tencent.

Barclays commended Tencent Music for achieving these milestones while preserving a dominant market share of over 65%. This performance underscores the company's strong position in the market and its ability to navigate the complexities of the digital music landscape in China.

In other recent news, Bernstein SocGen Group has initiated an Outperform rating on Trip.com, indicating a potential 30% upside. The firm anticipates continued revenue growth for Trip.com, estimating an increase of 19% in 2025, which is expected to gradually taper to 12% by 2029. Meanwhile, Tencent Music Entertainment Group has seen analyst firms adjust their outlooks.

Morgan Stanley (NYSE:MS) revised its stance on Tencent Music, moving the stock to an Equalweight rating and setting a new price target of $13.00. Benchmark, BofA Securities, and Mizuho (NYSE:MFG) Securities also adjusted their price targets for Tencent Music, reflecting a more conservative outlook on the company's future growth potential.

Despite a modest decrease in revenue for the second quarter, Tencent Music saw a substantial 27.7% increase in its online music business. The number of paying users for the music streaming segment climbed 17.7% to reach 117 million.

Chinese companies listed in the U.S., including Tencent Music, have seen a significant upswing following Beijing's announcement of substantial stimulus measures. These are the recent developments for both Trip.com and Tencent Music Entertainment Group.

InvestingPro Insights

Tencent Music Entertainment Group's (NYSE:TME) recent performance aligns with Barclays' positive outlook. According to InvestingPro data, the company boasts a market capitalization of $18.56 billion, reflecting its significant presence in the entertainment industry. The company's P/E ratio of 23.22 suggests investors are willing to pay a premium for its shares, possibly due to its growth potential and market dominance as highlighted by Barclays.

InvestingPro Tips reveal that Tencent Music holds more cash than debt on its balance sheet, which supports its financial stability and ability to invest in growth initiatives. This strong financial position is particularly important as the company continues to evolve its business model and expand its advertising revenue, as noted in the Barclays report.

Another InvestingPro Tip indicates that Tencent Music has been profitable over the last twelve months, with analysts predicting continued profitability this year. This aligns with the company's successful transition to a 'pay-to-stream' model and its ability to maintain revenue growth despite scaling down certain segments.

For investors seeking a deeper understanding of Tencent Music's potential, InvestingPro offers 8 additional tips that could provide valuable insights into the company's performance and outlook.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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