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Apple stock maintains buy rating and price target amid new features

EditorNatashya Angelica
Published 10/09/2024, 13:52
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On Tuesday, TD Cowen reaffirmed its optimistic stance on shares of Apple Inc. (NASDAQ:AAPL), maintaining a Buy rating and a $250.00 price target for the tech giant's shares. The endorsement comes as the company introduces new features in its upcoming products, aimed at bolstering its competitive edge in the market.


The firm noted the forthcoming iPhone 16's enhanced artificial intelligence capabilities and the addition of a dedicated camera button as key innovations. These features are expected to keep Apple's flagship product competitive in a rapidly evolving tech landscape.


Despite these enhancements, the analyst pointed out that the gradual introduction of new General AI software and minimal changes in hardware specifications suggest that the calendar year 2025 is anticipated to be a more significant year for iPhone upgrades.


Apple's focus on health-related functionalities was also highlighted by TD Cowen, with the Watch 10 featuring sleep apnea tracking and the AirPods Pro incorporating a hearing aid feature. These advancements are seen as potential drivers of incremental demand for Apple's wearables.


The maintained price target reflects a steady outlook for Apple's stock, with the company's continuous innovation in both hardware and software expected to play a crucial role in its market performance. With the introduction of health-focused features, Apple is also tapping into the growing demand for health and wellness technology.


Investors and Apple enthusiasts alike will be watching closely to see how these new features resonate with consumers and whether they will indeed contribute to increased demand for Apple's products in the coming years.


In other recent news, Apple unveiled its latest iPhone 16, featuring hardware-level AI integration intended to enhance applications like Siri and the device's camera functions. However, the AI features, named Apple Intelligence, will only be available in beta starting next month, with no clear timeline for a full rollout.


On the same day, Huawei introduced its innovative Mate XT, a tri-fold phone that despite its impressive features and a high starting price of $2,800, is seen more as a demonstration of Huawei's technological capabilities rather than a major contributor to sales volume.


Meanwhile, Piper Sandler maintained a neutral rating on Apple with a price target of $225, citing concerns about the staggered rollout of the Apple Intelligence feature. Similarly, Oppenheimer reiterated an Outperform rating on Apple with a $250 price target, while Melius maintained a Buy rating and a $265 price target, highlighting the potential of new AI-driven Visual Intelligence features in the upcoming iOS 18 as a revenue driver.


In legal news, Apple has been ordered to pay 13 billion euros in back taxes to Ireland, marking the end of the company's challenge to a 2016 European Union order. Despite these developments, Needham maintained a Buy rating on Apple shares (NASDAQ:AAPL), showing confidence in the company's overall market strategy and product portfolio, despite the perceived shortcomings of the latest iPhone model.


InvestingPro Insights


As Apple Inc. (NASDAQ:AAPL) continues to innovate and expand its product features, the latest insights from InvestingPro could offer investors additional context. A key InvestingPro Tip notes that Apple has raised its dividend for 12 consecutive years, which may appeal to investors looking for consistent return opportunities. Additionally, the company is trading at a high P/E ratio relative to near-term earnings growth, suggesting that the market has high expectations for Apple's financial performance.


InvestingPro Data highlights that Apple is a prominent player in the Technology Hardware, Storage & Peripherals industry, which aligns with the firm's focus on integrating enhanced artificial intelligence capabilities and health-related functionalities into its products.


Moreover, the company's stock generally trades with low price volatility, providing a sense of stability amidst market fluctuations. Lastly, it's noteworthy that analysts predict the company will be profitable this year, having been profitable over the last twelve months, which reinforces the positive outlook shared by TD Cowen.


For investors seeking more in-depth analysis, there are additional InvestingPro Tips available at InvestingPro, providing a richer perspective on Apple's financial health and market position.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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