NASHVILLE - American Rebel Holdings, Inc. (NASDAQ:AREB), known for its branded safes and personal security products, has announced the acquisition of a license to distribute its American Rebel Beer in Tennessee. The company has entered into a distribution agreement with Best Brands, Inc., a statewide beverage distributor, to make the beer available across the state.
The license enables American Rebel to sell its beer in Tennessee, marking a significant step in its expansion into the beverage industry.
CEO Andy Ross expressed enthusiasm for the partnership with Best Brands and the opportunity to introduce American Rebel Beer in Nashville's historic entertainment district and beyond. The company has secured commitments from several notable bars, retail outlets, venues, and music festivals across Tennessee.
Best Brands will commence distribution of American Rebel Light Beer, leveraging its established presence in the Tennessee market. The company, founded in 1939, operates with a history of success and family ownership, now involving its fourth generation.
American Rebel's transition into the beverage sector complements its existing product lines, which include safes, personal security items, and branded apparel. The company has also initiated a Reg A+ offering, inviting investors to participate in its growth.
The recent licensing agreement and distribution partnership are expected to facilitate the availability of American Rebel Beer to a wide customer base in Tennessee. This development comes as part of American Rebel's broader strategy to diversify and grow its brand presence.
This news is based on a press release statement from American Rebel Holdings, Inc.
InvestingPro Insights
As American Rebel Holdings, Inc. (NASDAQ:AREB) forges ahead with its expansion into the Tennessee beverage market, investors might be interested in some key financial metrics and insights. According to InvestingPro data, American Rebel is currently operating with a market cap of 2.01 million USD, which places it in the lower tier of publicly traded companies by size.
InvestingPro Tips suggest that the company operates with a significant debt burden and may have trouble making interest payments on its debt, which is a crucial consideration for investors looking at the long-term viability of the company. However, analysts are optimistic about the company's future, predicting net income and sales growth in the current year. This anticipated growth could be a positive sign for the company as it diversifies its product offerings.
From a valuation standpoint, American Rebel is trading at a low Price / Book multiple of 0.3, as of the last twelve months ending Q4 2023. This could indicate that the company's stock is undervalued relative to its book value, potentially offering an attractive entry point for investors.
Despite the challenges, there has been a strong return over the last month, with a 23.32% price total return, hinting at a potential turnaround or positive market sentiment in the short term.
For those considering an investment, it's worth noting that there are additional InvestingPro Tips available, which could provide further insights into American Rebel's financial health and market position. To access these tips and more detailed financial data, visit https://www.investing.com/pro/AREB and use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription. With 16 additional InvestingPro Tips listed, investors can gain a comprehensive understanding of the company's financial landscape and make more informed decisions.
This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.