LENEXA, KS - American Rebel Holdings Inc. (NASDAQ: AREB), known for its branded safes and self-defense products, has expanded its market reach by securing a license to distribute its American Rebel Beer in Kansas. The company announced its distribution partnership with Standard Beverage Corporation, a prominent Kansas-based distributor.
The licensing agreement, effective immediately, allows American Rebel to sell its American Rebel Beer throughout Kansas. CEO Andy Ross expressed enthusiasm about the relationship with Standard Beverage and the support from local sports bars, retail outlets, and music festivals. He highlighted the distribution as a key objective of their current Reg A+ offering and noted that the availability of American Rebel Light Beer in Tennessee is part of fulfilling that goal.
Standard Beverage Corporation, with its roots in Lenexa, Kansas, boasts an 83,000-square-foot facility and a history dating back to the end of Kansas's prohibition laws in 1948. The company, still operated by the founding Rudd family, is recognized as the largest alcohol distributor in the state.
American Rebel, also based in Lenexa, has a flagship retail store and a history of entrepreneurship within the state. The company's broader business includes designing and marketing personal security and self-defense products, safes, apparel, and accessories. In moving into the beverage industry, American Rebel has introduced its own beer brand, aiming to appeal to a patriotic customer base.
Investors interested in American Rebel's public offering can find more information on the company's investment website. The company cautions that investing in their shares is highly speculative and suitable only for individuals who can afford total loss of investment. There is no guarantee of a public market for the securities, and the company's listing of Series C Preferred Stock on the Nasdaq Capital Market is not assured.
This expansion into the Kansas beer market is based on a press release statement from American Rebel Holdings Inc. The company's forward-looking statements are subject to a variety of risks, as detailed in their filings with the SEC, including their Annual Report for the year ended December 31, 2023.
InvestingPro Insights
As American Rebel Holdings Inc. (NASDAQ: AREB) takes a bold step into the Kansas beer market with its distribution partnership, investors are closely monitoring the company's financial health and market performance. According to InvestingPro data, American Rebel has a market capitalization of 2.08 million USD, reflecting its standing in the market. Despite a challenging financial landscape, the company has demonstrated impressive revenue growth over the last twelve months as of Q4 2023, with an increase of 92.06%. This growth is a positive sign for the company's expansion efforts, including the recent foray into the beer distribution sector.
InvestingPro Tips suggest that American Rebel operates with a significant debt burden and may have trouble making interest payments on its debt. These factors are essential for investors to consider, especially when evaluating the company's ability to sustain its expansion and manage its financial obligations. On a positive note, analysts anticipate sales growth in the current year, and the company is trading at a low Price / Book multiple of 0.27, which could indicate that the stock is undervalued relative to its book value. However, it's important to note that the company has been quickly burning through cash, which could impact its operations if not managed effectively.
For those looking to delve deeper into the financial metrics and strategic analysis of American Rebel Holdings Inc., there are additional InvestingPro Tips available at https://www.investing.com/pro/AREB. Subscribers can use the coupon code PRONEWS24 to get an additional 10% off a yearly or biyearly Pro and Pro+ subscription. With more than 16 additional tips listed on InvestingPro, investors can gain a comprehensive understanding of the company's prospects and make informed decisions.
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