NASHVILLE - American Rebel Holdings, Inc. (NASDAQ:AREB), known for its safes and personal security products, has entered a distribution agreement with Best Brands Inc. to distribute American Rebel Beer across Tennessee. The company's CEO, Andy Ross, expressed enthusiasm about the partnership, highlighting the brand's alignment with patriotic and traditional American values.
The distribution agreement will see American Rebel Light Beer become available in various venues, including bars, retail outlets, and music festivals throughout Tennessee. Ross emphasized the significance of having their product on Broadway in Nashville, a popular destination for tourists, which he believes will introduce the beer to a national audience.
Best Brands, a family-owned and operated business since 1939, will begin distribution as soon as American Rebel Beer can be integrated into their network. The company boasts a strong presence in the Tennessee market with extensive warehouse facilities and a dedicated sales team.
American Rebel's expansion into the beverage industry comes alongside its ongoing Reg A+ offering, which is open to investors aged 18 and older. However, the investment in American Rebel is noted as highly speculative, and there is no guarantee of a public market for the securities post-offering.
This distribution deal marks an important step for American Rebel as it diversifies its brand portfolio from security products to include alcoholic beverages. The company's foray into the beer market is part of a broader strategy to capitalize on its brand's patriotic image.
The information in this article is based on a press release statement from American Rebel Holdings, Inc. The press release contains forward-looking statements regarding the company's expectations and projections, which are subject to risks and uncertainties detailed in their filings with the SEC.
InvestingPro Insights
As American Rebel Holdings, Inc. (NASDAQ:AREB) embarks on its journey to expand its brand presence in the Tennessee beer market, the company's financial health and market performance provide essential context for investors. With a market capitalization of a modest 1.79M USD, American Rebel is a smaller player in the industry. The company's recent performance shows a substantial revenue growth of 92.06% over the last twelve months as of Q4 2023, indicating a positive trajectory for its sales figures.
Notably, American Rebel's Price / Book multiple stands at a low 0.28, which could suggest that the stock is currently undervalued relative to its book value. This metric, coupled with the company's significant revenue growth, may attract investors looking for potential growth opportunities.
InvestingPro Tips reveal that while American Rebel is expected to see net income growth this year, the company is trading with high price volatility and has a history of price performance concerns. Specifically, the stock has taken a significant hit over the last six months, with a 37.29% decline, and an even steeper year-over-year price total return of -91.46%. These figures highlight the risks associated with investing in the company.
Investors interested in a deeper analysis of American Rebel Holdings, Inc. can find additional InvestingPro Tips by visiting https://www.investing.com/pro/AREB. Currently, there are 18 more tips available, which could provide further insights into the company's financial health and market potential. For those considering an InvestingPro subscription, use the coupon code PRONEWS24 to receive an additional 10% off a yearly or biyearly Pro and Pro+ subscription.
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