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Amazon stock target increased, retains Buy rating on bullish outlook

EditorNatashya Angelica
Published 16/12/2024, 14:56
© Reuters.
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On Monday, UBS reaffirmed its confidence in Amazon.com Inc. (NASDAQ:AMZN) shares, with a significant increase in the stock's price target. The new target is set at $264, up from the previous $230, while the firm maintains a Buy rating on the shares. This aligns with the broader Wall Street sentiment, as InvestingPro data shows an overwhelmingly positive analyst consensus of 1.39 (Strong Buy), with the stock trading near its 52-week high.

The UBS analyst cited several key factors supporting the bullish outlook. The anticipated faster growth in gross merchandise value (GMV) and market share gains were attributed to improved service levels, particularly the expansion of one- and same-day Prime delivery options.

Moreover, the analyst expects ongoing margin expansion within Amazon's e-commerce segment. This optimism is based on improving unit economics, which is evident from the growth in units outpacing shipping cost increases. Such efficiency gains are a positive signal for potential profitability.

Moreover, the introduction of high-margin revenue streams, such as the ad-supported Prime Video, is seen as a promising development for Amazon. Although it is still in the early stages, UBS believes that this feature will become a significant contributor to Amazon's revenue over time.

UBS also noted that their projections already account for the capital expenditures (CapEx) and operating expenses (OpEx) related to various Amazon ventures, including AWS, e-commerce, sports licensing, and Project Kuiper. Despite these investments, minimal revenue has been included in the current model for 2025 and beyond, indicating potential for future growth as these investments begin to yield financial returns.

In other recent news, Amazon's growth and financial success are expected to continue, driven by its strong position in the cloud market and significant potential for artificial intelligence (AI) revenue.

Investment banking firm Jefferies has increased its price target on Amazon shares to $275, reflecting confidence in these areas. Analysts from Baird and TD Cowen have also shown optimism about Amazon's future prospects, reiterating their positive ratings on the stock.

Amazon workers at two facilities in New York City have voted to authorize strikes, raising tensions over the company's refusal to recognize their union. This development comes amid broader unionization efforts at Amazon facilities across the U.S.

In a generous move, Amazon has pledged $1 million to the inauguration fund of U.S. President-elect Donald Trump and plans to stream the event on its Prime Video platform.

CEO of deVere Group, Nigel Green, predicts that Amazon, along with six other leading tech companies known as the Magnificent Seven, will maintain their market dominance into 2025. Their sustained success is attributed to their leadership in high-growth sectors such as AI, cloud computing, and digital advertising. These are the recent developments in Amazon's labor relations, financial outlook, and market valuation.

This article was generated with the support of AI and reviewed by an editor. For more information see our T&C.

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