Breaking News
Get Actionable Insights with InvestingPro+: Start 7 Day FREE Trial Register here
Investing Pro 0
Ad-Free Version. Upgrade your experience. Save up to 40% More details

Altria: 3 Ways To Trade The Tobacco Giant

By (Tezcan Gecgil/ )Stock MarketsJun 30, 2022 12:50
Altria: 3 Ways To Trade The Tobacco Giant
By (Tezcan Gecgil/ )   |  Jun 30, 2022 12:50
Saved. See Saved Items.
This article has already been saved in your Saved Items
  • Altria shares are down close to 11% since the start of 2022
  • Stock currently generates a lucrative dividend yield of 8.5%
  • Buy-and-hold investors could consider buying Altria stock now
  • For tools, data, and content to help you make better investing decisions, try InvestingPro+.

Shareholders in Altria (NYSE:MO) have seen the value of their investment decline by 11.6% over the past 12 months. By comparison, the S&P 500 Tobacco Industry Index is up 1.7% in 2022.

Meanwhile, peers British American Tobacco (LON:BATS) (NYSE:BTI) and Imperial Brands (LON:IMB) (OTC:IMBBY) have gained 18.1% and 3.7% in 2022, respectively.

Altria Weekly Chart.
Altria Weekly Chart.


On Apr. 21, MO shares went over $57 to hit a multi-year high but slide to a multi-year low of $41.

Through wholly-owned subsidiaries, Altria is the leading manufacturer of combustible and smoke-free products. It has an equity investment in other sin industries, including a 10% stake in Anheuser-Busch (NYSE:BUD), a 45% stake in cannabis company Cronos (NASDAQ:CRON), and 35% share in the electronic cigarette company JUUL Labs.

Recent Metrics

Q1 metrics released on Apr. 28 show revenue declined 2.4% YoY to $5.9 billion, primarily driven by the sale of its wine business in October 2021. Yet, adjusted diluted earnings per share (EPS) increased 4.7% YoY to $1.12. The stock was trading around $55 ahead of the results but has since fallen 23%.

As tobacco is addictive, it's recession-resistant, and Altria can pass on tax hikes and suffer a little material impact on its business.

In the first quarter, operating income in the smokeable products segment soared 8% YoY to $2.56 billion and for 2022 management reaffirmed previous guidance of adjusted diluted EPS in the range of $4.79-$4.93.

However, on June 23, the US Food and Drug Administration ordered the halt of sales of products offered by JUUL Labs and it is unclear how this may affect Altria’s bottom line.

It is worth noting that Altria has raised its dividend annually for more than five decades and it currently offers a lucrative dividend yield of 8.5%.

What To Expect From MO Stock

The stock has an overall "neutral" rating among the 20 analysts polled via with a price target of $53.72, a 28.64% upside.

Consensus Estimates of Analysts Polled by
Consensus Estimates of Analysts Polled by


Similarly, the average fair value for MO stock on InvestingPro is $59.41, a 43.3% upside.

Valuation Models By InvestingPro
Valuation Models By InvestingPro

Source: InvestingPro

Looking at MO’s financial health, as determined by ranking more than 100 factors against peers in the consumer staples sector, in terms of growth and cash flow, MO scores 3 out of 5 which is a good performance ranking.

To understand short-term sentiment analysis, we can look at implied volatility levels for MO options. Implied volatility typically shows the market's opinion of potential moves in a security, but it does not forecast the direction of the move. MO’s current implied volatility is about 6.5% higher than the 20-day moving average. In other words, implied volatility is trending higher, while options markets suggest increased choppiness ahead.

Our expectation is for MO stock to build a base between $39 and $43 in the coming weeks and then potentially start a new leg up.

Adding MO Stock To Portfolios

Altria bulls who are not concerned about short-term volatility could consider investing now with a target price of $55.36.

Alternatively, investors could consider buying an exchange-traded fund (ETF) which holds MO stock including:

  • Cambria Cannabis ETF (NYSE:TOKE)
  • Formidable ETF (NYSE:FORH)
  • WisdomTree US High Dividend Fund (NYSE:DHS)
  • iShares Evolved US Consumer Staples ETF (NYSE:IECS)

Finally, investors who expect MO stock to bounce back in the weeks ahead could consider setting up a covered call.

Most option strategies are not suitable for all retail investors. Therefore, the following discussion on MO stock is offered for educational purposes and not as an actual strategy to be followed by the average retail investor.

Covered Call On MO Stock

Price At Time Of Writing: $42.10

For every 100 shares held, the covered call strategy requires the trader to sell one call option with an expiration date at some time in the future.

Investors who believe there could be short-term profit-taking might use a slightly in-the-money (ITM) covered call. A call option is ITM if the market price (here, $42.10) is above the strike price ($40).

So, the investor would buy (or already own) 100 shares of MO stock at $42.10 and, at the same time, sell a MO Sept. 16 $40-strike call option. This option is currently offered at a price (or premium) of $3.70.

An option buyer would have to pay $3.70 X 100 (or $370) in premium to the option seller. This call option will stop trading on Friday, Sept. 16.

This premium amount belongs to the option writer (seller) no matter what happens in the future; for example, on the day of expiry.

The $40-strike offers more downside protection than an at-the-money (ATM) or out-of-the-money (OTM) call.

Assuming a trader would now enter this covered call trade at $40.00, at expiration, the maximum return would be $160, i.e., ($370 - ($42.10 - $40.00) X 100), excluding trading commissions and costs.

The trader realizes this gain of $160 as long as the price of MO stock at expiry remains above the strike price of the call option (i.e., $40 here).

At expiration, this trade would break even at the MO stock price of $38.40 (i.e., $42.10-$3.70), excluding trading commissions and costs.

On Sept. 16, if MO stock closes below $38.40, the trade would start losing money within this covered call set-up. Therefore, by selling this covered call, the investor has some protection against a potential loss. In theory, a stock's price could drop to $0.

A covered call limits upside profit potential and this may not appeal to everyone. However, others might find that acceptable in exchange for the premium received.


The current market makes it harder than ever to make the right decisions. Think about the challenges:

  • Inflation
  • Geopolitical turmoil
  • Disruptive technologies
  • Interest rate hikes

To handle them, you need good data, effective tools to sort through the data, and insights into what it all means. You need to take emotion out of investing and focus on the fundamentals.

For that, there’s InvestingPro+, with all the professional data and tools you need to make better investing decisions. Learn More »

Altria: 3 Ways To Trade The Tobacco Giant

Related Articles

Altria: 3 Ways To Trade The Tobacco Giant

Add a Comment

Comment Guidelines

We encourage you to use comments to engage with users, share your perspective and ask questions of authors and each other. However, in order to maintain the high level of discourse we’ve all come to value and expect, please keep the following criteria in mind: 

  • Enrich the conversation
  • Stay focused and on track. Only post material that’s relevant to the topic being discussed.
  • Be respectful. Even negative opinions can be framed positively and diplomatically.
  •  Use standard writing style. Include punctuation and upper and lower cases.
  • NOTE: Spam and/or promotional messages and links within a comment will be removed
  • Avoid profanity, slander or personal attacks directed at an author or another user.
  • Don’t Monopolize the Conversation. We appreciate passion and conviction, but we also believe strongly in giving everyone a chance to air their thoughts. Therefore, in addition to civil interaction, we expect commenters to offer their opinions succinctly and thoughtfully, but not so repeatedly that others are annoyed or offended. If we receive complaints about individuals who take over a thread or forum, we reserve the right to ban them from the site, without recourse.
  • Only English comments will be allowed.

Perpetrators of spam or abuse will be deleted from the site and prohibited from future registration at’s discretion.

Write your thoughts here
Are you sure you want to delete this chart?
Post also to:
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Thanks for your comment. Please note that all comments are pending until approved by our moderators. It may therefore take some time before it appears on our website.
Are you sure you want to delete this chart?
Replace the attached chart with a new chart ?
Your ability to comment is currently suspended due to negative user reports. Your status will be reviewed by our moderators.
Please wait a minute before you try to comment again.
Add Chart to Comment
Confirm Block

Are you sure you want to block %USER_NAME%?

By doing so, you and %USER_NAME% will not be able to see any of each other's's posts.

%USER_NAME% was successfully added to your Block List

Since you’ve just unblocked this person, you must wait 48 hours before renewing the block.

Report this comment

I feel that this comment is:

Comment flagged

Thank You!

Your report has been sent to our moderators for review
Continue with Google
Sign up with Email