Proactive Investors - When Young & Co’S Brewery A (LON:YNGA), the pub group, reports results next week, investors will be keen to see whether it forecasts a boost from the Euros this summer.
Yesterday, rival Fuller’s said sales had already risen by around 4.4% in the lead-up to the Euro, with the football tournament expected to boost sales over the next month.
Mark Crouch at eToro said: “The company will of course have one eye on the European championships kicking off later this week, which promises to bring pub goers out in force.
"With England tipped to go deep into the competition, a healthy boost in profits could be coming home for Fuller's."
Investors of Young’s will be hoping similar sentiment follows in its results.
One area which has been a sticking point for pub group’s is the amount of duty which is charged on points when compared to European averages.
Britain charges four times more on duty than the European average and a dozen times more than Germany, reports from the Times revealed.
Scottish punters will have to pay 54.2p in duty, significantly more than the 4.6p paid in the host country, while England fans, who face the same 54.2p surcharge, will be paying around five times more than fans of its first opponent Serbia, which adds on an extra 12.7p.
Leading industry body the British Beer and Pub Association said it was writing to the country's top politicians in a bid to receive "fair recognition" of the industry's value.
“[It is] imperative that the next government provides a sustainable and proportionate fiscal and regulatory framework," the BBPA said.
However while bosses at Greene King (LON:GNK), Fuller's and Stonegate have all signed the letter, reports indicated Young’s had not.