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Why Direct Digital Holdings Shares Are Soaring Today

Published 09/03/2022, 15:14
Updated 09/03/2022, 16:16
© Reuters.  Why Direct Digital Holdings Shares Are Soaring Today
DRCT
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Direct Digital Holdings Inc (NASDAQ: DRCT) is trading higher Wednesday after Benchmark analyst Daniel Kurnos initiated coverage on the stock with a Buy rating and announced a $8 price target.

Given the company's end-to-end programmatic platform approach, Kurnos thinks Direct Digital separates itself from the competition in the ad-tech marketplace.

The Benchmark analyst also thinks Direct Digital has a leg up on the competition as a result of its focus on small and medium-sized businesses, which are often overlooked in the space, according to Kurnos.

Direct Digital is an end-to-end, full-service programmatic advertising platform primarily focused on providing advertising technology and data-driven campaign optimization.

See Also: Why ZIM Integrated Shipping Services Shares Are Trading Higher Today

DRCT 52-Week Range: $1.18 - $4.35

Direct Digital shares were up 76.6% at $2.11 at time of publication.

Latest Ratings for DRCT

DateFirmActionFromTo
Mar 2022BenchmarkInitiates Coverage OnBuy
View More Analyst Ratings for DRCT

View the Latest Analyst Ratings

© 2022 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.

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