'We're Not Pimp My Ride': Land Rovers Rev Onto Nasdaq, ECD Auto Design Goes Public

Published 13/12/2023, 22:22
© Reuters.  'We're Not Pimp My Ride': Land Rovers Rev Onto Nasdaq, ECD Auto Design Goes Public

Benzinga - by Anthony Noto, Benzinga Editor.

It's easy to imagine why auto enthusiasts would be nostalgic for the Land Rover Defenders of the 1980s. The rugged look and strength of the four-wheel-drive vehicle conjures thoughts of off-road adventures, bouncing across steep, snowy terrains with relative ease — something the so-called "next-gen" trucks of today apparently can't handle.

ECD Automotive Design Inc. (NASDAQ: ECDA) wants to bring back those cars of yesteryear but with a modern — and way more personal — touch.

Interested? It's pricey — $25,000 just to start. But if you can't afford to buy one of ECD's cars, you can at least own a piece of the company now that it's publicly traded.

What Happened: Kissimmee, Florida-based ECD just went public on the Nasdaq Global Market on Wednesday.

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