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Wana Brands CEO Spearheads International Expansion In Cannabis Edibles Market

Published 04/03/2024, 17:45
Updated 04/03/2024, 19:10
© Reuters.  Wana Brands CEO Spearheads International Expansion In Cannabis Edibles Market

Benzinga - by Abbey Higginbotham, Benzinga Staff Writer.

Nancy Whiteman, the co-founder and CEO of Wana Brands, has been recognized as one of the most influential figures in the global cannabis industry. Her strategic vision and leadership have propelled Wana Brands to the forefront of the cannabis edibles market, making it a leading brand available in over 3,000 dispensaries across the United States and Canada​​.

As we gear up for the Benzinga Cannabis Capital Conference on April 16 through April 17 in Hollywood, Florida, here is some of the expertise you can expect from Whiteman.

Strategic Acquisitions And Partnerships Under Whiteman’s guidance, Wana Brands has experienced significant growth, particularly following the legalization of adult-use cannabis in Colorado. Whiteman’s strategic approach to expansion has seen Wana Brands enter new markets, including Oregon, Nevada, Arizona, Illinois, Maryland, Florida, and Massachusetts.

In a landmark deal, Wana Brands entered into an agreement with Canopy Growth, which could lead to Canopy’s acquisition of Wana Brands, pending changes in U.S. federal legalization or cannabis companies’ ability to trade on major U.S. stock exchanges​​.

Also Read: Bill Proposing $420 Fine For Possessing Small Amounts Of Weed Likely Dead Until Next Year

Leadership In Cannabis Edibles Whiteman’s innovative approach to cannabis edibles has set new industry standards. Her focus on quality, consistency, and consumer safety has established Wana Brands as a trusted name in the cannabis space. Whiteman’s efforts have contributed to the company’s success and played a crucial role in shaping consumer perceptions and acceptance of cannabis-infused products.

International Recognition And Influence Whiteman’s impact on the cannabis industry extends beyond the U.S. borders. She has been listed among the top international cannabis executives to watch, with her work influencing cannabis policy and business practices worldwide.

Whiteman’s strategic positioning of Switzerland as Wana Brands’ global operations base underscores her vision for international expansion and the brand’s potential to capitalize on emerging markets​​.

Upcoming Speaker At Benzinga Cannabis Capital Conference Whiteman is set to share her insights and experiences at the upcoming Benzinga Cannabis Capital Conference in April. Her keynote address is highly anticipated, as attendees look forward to learning from one of the cannabis industry’s most successful entrepreneurs.

Whiteman’s perspective on navigating the U.S. cannabis market, both pre and post-legalization, will provide valuable strategies for companies aiming to succeed in this market​​.

The Benzinga Cannabis Capital Conference is returning to Florida in a new venue in Hollywood on April 16 and 17, 2024. The two-day event at The Diplomat Beach Resort will be a chance for entrepreneurs, both large and small, to network, learn, and grow. Renowned for its trendsetting abilities and influence on the future of cannabis, mark your calendars — this conference is the go-to event of the year for the cannabis world. Get your tickets now on – Prices will increase very soon!

Now Read: Germany’s Justice Ministers Want To Postpone Cannabis Legalization, Citing Thousands Of Amnesty & Expungement Cases

Photo: Unsplash

© 2024 Benzinga does not provide investment advice. All rights reserved.

Read the original article on Benzinga

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