SAN FRANCISCO - Uber Technologies Inc . (NYSE:UBER) has announced its decision to cease operations of its standalone alcohol delivery service, Drizly. This move is part of the company's broader strategy to streamline its services and concentrate on its primary platform, Uber Eats. Drizly, which Uber acquired in February 2021 for approximately $1.1 billion, will no longer operate independently but its services will be integrated into the Uber Eats platform.
The closure of Drizly is a strategic step for Uber as it aims to centralize its offerings and maintain the availability of alcohol delivery for its customers through Uber Eats. This decision comes in the wake of a significant data breach that Drizly suffered in 2020, impacting millions of users. The breach led to the Federal Trade Commission (FTC) stepping in, which likely influenced Uber's choice to streamline its services under the Uber Eats umbrella.
Uber's focus on Uber Eats indicates a commitment to enhancing its core service offerings and providing a more cohesive experience to its users. By consolidating alcohol delivery within Uber Eats, the company aims to leverage its existing platform's strengths and infrastructure to better serve its customer base.
Uber Eats will continue to offer alcohol delivery options, ensuring that the service remains available to users without the need for a separate application or platform.
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